Reebok 2015 Annual Report Download - page 193

CONSOLIDATED FINANCIAL STATEMENTS
Notes
189
4
NOTES
adidas AG (hereafter also referred to as ‘the company’) is a listed German stock corporation and parent
of the adidas Group located at Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany. adidas AG and its
subsidiaries (collectively the ‘adidas Group’ or the ‘Group’) design, develop, produce and market a broad
range of athletic and sports lifestyle products. As at December 31, 2015, the operating activities of the
adidas Group are divided into 13 operating segments: Western Europe, North America, Greater China,
Russia/CIS, Latin America, Japan, Middle East, South Korea, Southeast Asia/Pacific, TaylorMade-adidas
Golf, Reebok-CCM Hockey, Runtastic and Other centrally managed businesses. Due to the divestiture
of the Rockport operating segment on July 31, 2015, income and expenses of the Rockport operating
segment are reported as discontinued operations as at December 31, 2015 and 2014, respectively
SEE NOTE 03.
Each market comprises all wholesale, retail and e-commerce business activities relating to the distribution
and sale of adidas and Reebok products to retail customers and end consumers. adidas and Reebok branded
products include footwear, apparel and hardware, such as bags and balls.
The operating segment TaylorMade-adidas Golf includes the four brands TaylorMade, adidas Golf, Adams
Golf and Ashworth. TaylorMade designs, develops and distributes primarily golf clubs, balls and accessories.
adidas Golf branded products include footwear, apparel and accessories. Adams Golf designs and distributes
mainly golf clubs as well as a small range of accessories. Ashworth designs and distributes men’s and
women’s golf-inspired apparel and footwear.
Rockport predominantly designs and distributes leather footwear for men and women.
Reebok-CCM Hockey designs, produces and distributes ice hockey equipment such as sticks, skates and
protection gear. In addition, Reebok-CCM Hockey designs, produces and distributes apparel mainly under
the brand names Reebok Hockey and CCM.
Runtastic operates in the digital health and fitness space. The company provides a comprehensive ecosystem
for tracking and managing health and fitness data.
The operating segment Other centrally managed businesses primarily includes the business activities of
the labels Y-3 and Porsche Design Sport by adidas as well as the business activities of the brand Five Ten
in the outdoor action sports sector. Furthermore, the segment also comprises the own-retail activities of
the adidas neo label as well as International Clearance Management.