Experian 2011 Annual Report Download - page 56

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Experian Annual Report 2011
54
Corporate responsibility continued
Focusing the community programme
Central funds are granted to Experian’s
regions during the year based on bids
assessed by the CR management
champions. The proportion of the
total available grant focused on
financial education or supporting
entrepreneurial activity is expected
to be at least 75%. This year the
proportion was 88% with North
America and Brazil spending 100%
of their allocated funds on focused
projects.
Kerry from Martinez in California last year became one of about
ten million Americans to fall victim to identity theft. She lost her
purse to a street mugger and after cancelling her credit cards
was advised by her bank to contact Experian. That’s when
she learnt about ProtectMyID, a part of Experian that provides
consumers with daily monitoring of their credit profile across
all three US credit bureaux, including the support of Identity
Theft Resolution Agents to help resolve identity theft issues.
Kerry enrolled with ProtectMyID and was soon alerted to a
number of fraudulent credit enquiries that were being made in
her name. She took the necessary steps to handle these, but
nine months later they suddenly turned into a flood of more
than 20 fraudulent enquiries, as well as attempts to change
her address with the post office. This was more than Kerry
felt able to cope with on her own and she was quickly assigned
her own Identity Theft Resolution Agent, Peggy.
“Peggy has been a lifeline in negotiating the horrible credit
mess that happened as a result of identity theft”, says Kerry.
“I feel much safer and know a lot more about protecting
myself thanks to ProtectMyID and my dedicated Identity
Theft Resolution Agent.”
Providing consumers with protection from identity theft
Community investment
2011
US$000
2010
(Re-presented)
US$000
Funds from Experian plc 1,076 1,001
Financial donations from Experian subsidiaries 1,196 1,258
1
Employee time volunteered 471 595
Gifts in kind 250 343
Management costs 217 179
Total from Experian 3,210 3,376
As % of Benchmark PBT 0.34% 0.40%
2
Employee fundraising 617 679
GUS Charitable Trust donations - 602
Total value of all giving 3,827 4,657
As a % of Benchmark PBT 0.39% 0.54%
2
1. Re-presented from US$932,000 in the prior year to bring North America in line with practice across other regions
2. See note 3 to the Group financial statements