Experian 2011 Annual Report Download - page 34

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Experian Annual Report 2011
32
Latin America continued
Enabling smaller businesses
to develop and grow
In the fast growing Brazilian economy, nine out of ten businesses are classed
as small and medium enterprises (SMEs) and the sector is expected to grow
by at least 50% between now and 2015. During the past two years, Experian
has been focused on providing these smaller businesses with the credit
information and analytical tools that have previously been accessible only to
much larger organisations.
The new easy-to-use and easy-to-understand product range is helping SME
clients to develop and manage the credit relationships that are increasingly
important to their future growth, as well as to monitor their own credit status.
A dedicated, multi-channel sales operation is securing more than 250 new
SME contracts each day and the sector now accounts for 30% of Experian’s
revenue in Latin America.
The experience gained in Latin America is also helping to shape a new SME
focus in the UK, where recent Experian research has shown that the sector
holds the key to driving the country’s future employment growth.
Year ended 31 March
2011
US$m
2010
US$m
Total
growth1
%
Organic
growth1
%
Revenue
Credit Services 687 538 18 18
Decision Analytics 12 7 60 60
Marketing Services 23 14 58 58
Total Latin America 722 559 19 19
EBIT
Total Latin America 235 166 30
EBIT margin 32.5% 29.7%
1. Growth at constant exchange rates
Organic revenue growth
19%
16%
18%
43%
38%
07 08 09 10 11
2011 Revenue by activity
Credit Services 95%
Decision Analytics 2%
Marketing Services 3%
EBIT (US$m) and margin
32.5%
235
29.7%
166
25.5%
118
23.1%
75
(4%)
07 08 09 10 11