Experian 2011 Annual Report Download - page 37

Download and view the complete annual report

Please find page 37 of the 2011 Experian annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 164

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164

Business review UK and Ireland 35
Authenticating customers for
online gaming
William Hill is one of the best known names in the gambling industry and has a
history stretching back almost 80 years. With the creation of William Hill Online
in 2009, the company needed a fast and accurate means of confirming the identity
and age of new customers. It wanted to be able to accept as many applicants as
possible electronically, first time, without having to ask for paper-based forms
of identification.
William Hill turned to Experian’s Identity Authentication, which checks
applicant details against Experian’s database of one billion consumer records.
New customers simply enter their name, address and date of birth for Identity
Authentication to confirm that they are over 18 years of age and are who they
claim to be.
In an environment where customers can switch providers in an instant, the
sign-up process has to be slick. Matt Green is Regulatory Affairs Manager at
William Hill and says: “Experian’s solution enables us to pass more applicants,
more quickly and has led to a significant reduction in the volume of paper-based
authentications”.
Total revenue growth
3%
(1)%
5%
8%
17%
07 08 09 10 11
Organic revenue growth
2%
(1)%
3%
3%
7%
07 08 09 10 11
EBIT (US$m) and margin
EBIT excludes discontinuing activities
EBIT margin is for continuing activities only
28.9%
213
28.1%
205
25.0%
211
23.4%
226
25.1%
212
07 08 09 10 11