Experian 2011 Annual Report Download - page 35

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Business review UK and Ireland 33
UK
Ireland
In the UK and Ireland, revenue from continuing activities was US$736m, up 3% at constant
exchange rates. Organic revenue growth was 2%. The acquisition contribution related
primarily to Techlightenment (majority stake acquired January 2011).
Credit Services
Total and organic revenue, at constant
exchange rates, declined by 2%.
Market conditions remained subdued
as restrictions in lending supply were
compounded by weakness in consumer
demand for credit. There was some
stabilisation in credit reference volumes
towards the end of the year, largely for
customer management purpose, while
origination activity remained depressed.
This was partly offset by good growth
in payment validation services.
Decision Analytics
At Decision Analytics, total and organic
revenue growth was 2% at constant
exchange rates (H1 (5%), H2 +9%).
Conditions and pipelines improved as the
year progressed. Recovery was supported
by increased appetite by lenders to
upgrade legacy risk management
platforms, market expansion driven by
new entrants in the lending sector and
growth in new customer segments.
Revenue growth reflected these trends,
with strength in analytics, growth in
value-added products, some recovery
in software and delivery of new public
sector projects.
Marketing Services
Total revenue at constant exchange
rates increased 4%, while organic
revenue growth was 3%. There were
good performances across the retail
and leisure segments, which helped to
offset some weakness in public sector
caused by recent government cutbacks.
This has largely affected contact data
services. There was strong growth in
email marketing and online intelligence
data. The Techlightenment acquisition,
which is performing to plan, has extended
Experians digital marketing capabilities
into social media.
Our business in the UK
made good progress last year,
despite the subdued lending
environment. Lenders are
starting now to plan for growth
and weve seen increasing
demand for our analytical
and fraud prevention tools.
Were also continuing to invest
and expand our presence
in new customer segments,
including the public sector,
telecommunications and utilities.
Our digital marketing products
are in strong demand and have
been further strengthened by the
acquisition of Techlightenment,
and we continue to see good
growth in our direct to consumer
services.
Francisco Valim,
Chief Executive Officer
UK and Ireland
and