Experian 2011 Annual Report Download - page 21

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Introduction Key resources 19
New technology platform
supports global expansion
Experian’s ability to enhance the value of credit bureau data across the customer
lifecycle is a key differentiator in its markets around the world. The range of
value-added products helps clients in acquiring new customers, managing those
relationships successfully and reducing bad debt and fraud.
Until recently, the constraints of time and cost have been significant factors in
establishing Experian’s full capabilities in new markets. That’s all changing though
with the development of a major new technology platform for global value-added
products. Now product implementation times are counted in days rather than
months and at a fraction of the cost.
The new platform was introduced last year to India and Russia, and will soon be
supporting the rollout of Experian products across many other markets in order to
serve clients more effectively.
Driving new product and
service development
Experian is committed to developing and
providing market leading, high quality
solutions to its clients and customers.
Advancements in technology
infrastructure help Experian identify
business opportunities and bring
products to market quickly and more
efficiently. Recent examples include:
l Developing technology architecture
used to build new bureaux, most
recently for example, in Morocco and
India.
l Innovation in new platform and
database technologies, enabling
Experian to enhance its Marketing
Services platforms and introduce new
ones, for example to enable digital
advertising services platforms.