Experian 2011 Annual Report Download - page 30

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Experian Annual Report 2011
28
North
America
North America delivered good growth, reflecting modest market recovery and good
progress on a number of strategic initiatives. Total revenue from continuing activities
was US$2,254m, up 9%, with organic revenue growth of 7%. The difference related to the
acquisition of Mighty Net (acquired September 2010).
Credit Services
Total and organic revenue growth for the
year was 3% (H1 flat, H2 +6%). Consumer
information benefited from slow, gradual
recovery in prospecting and origination
volumes, as well as successful new
product introductions, for example in
income estimation. Performance at
automotive was excellent, helped by some
pick-up in loan underwriting activity and
good demand for new sources of data.
Business information performed well,
reflecting new business wins and a strong
market reception for recent product and
technology introductions, as well as for
recent data-linkage enhancements.
“Experian North America returned
to growth this year with organic
revenue up 7%. We got some help
from a slow recovery in the economy
and a strong performance from
Marketing Services as it focused on
the growing demand for targeted
digital campaigns. As we look
forward, there are a number of key
drivers of our sustained growth.
First, we introduced more than
30 new products during the year
as we drove innovation. Second,
we diversified into new vertical
markets, including healthcare,
telecommunications and
government. Third, we focused
sharply on improving sales
effectiveness. Fourth, we reinvested
savings from operating efficiency
improvements. Our success is
the result of our team members’
efforts, expertise and unwavering
commitment, and our fifth and
most important driver is continuous
investment in their development.”
Victor Nichols, Chief Executive Officer
North America
Decision Analytics
Total and organic revenue declined
3%. Growth in scoring, consulting and
fraud prevention was partially offset by
softness in demand for major software
installations. Pipelines conversion
improved as the year progressed as
capital expenditure constraints within the
financial services sector started to loosen.
Marketing Services
Total and organic revenue growth was
11%. Marketing Services performed
strongly, following its successful
realignment to focus primarily on
targeted, digital marketing. Market
conditions also improved during the year,
as clients expanded marketing budgets,
with spending increasingly directed
towards digital channels. There was
particular strength across email
marketing and contact data, reflecting
strong volumes, new business wins
and high renewals, as well as increased
traction in the development area of digital
advertising services.
Interactive
Total growth was 15% and organic
revenue growth was 8%. Consumer
Direct delivered growth in organic
revenue, reflecting good progress in the
strategy to transition to new consumer
brands, including the successful launch
of freecreditscore.com. The transition
has been aided by the rapid integration
of the Mighty Net acquisition, which
performed to plan. There was also good
progress in the protection channel,