Experian 2011 Annual Report Download - page 31

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Business review North America 29
as membership revenue continued to
ramp up. There was very strong growth
across the lead generation business,
including an exceptionally strong
performance in the education vertical.
Good growth at comparison shopping
was driven by successful execution of
the co-brand partnership strategy.
Financial review
For North America, EBIT from
continuing activities was US$610m, an
increase of 7% in the year. EBIT margin
was 27.1% (2010: 27.8%). As expected,
margin was impacted by reinstatement
of certain employee benefits suspended
during the downturn, negative business
mix and one-off items in the prior-year
comparative.
Providing one-stop access
to commercial credit services
Managing commercial credit in today’s economy can be a real challenge,
for large and small businesses alike. It requires constant access to the best
possible intelligence in order to reduce risk and improve profitability.
BusinessIQ was launched by Experian last year to provide an integrated set of
web-based tools for managing credit throughout the customer lifecycle. The
emphasis was on ease of use and providing a single view of the commercial
credit customer across a range of information, analysis and event-driven alerts.
Prior research amongst groups of clients and prospects has enabled Experian
to address key demands such as faster searches, the delivery of real-time
information and a choice of best practice policy options to suit different types
of user.
Businesses of all sizes, from global automotive manufacturers to small
retailers, are now using BusinessIQ to gain vital insights into their commercial
customers, helping them to reduce risk and stay competitive.
2011 Revenue by activity
Credit Services 32%
Decision Analytics 5%
Marketing Services 16%
Interactive 47%
Total revenue growth
9%
0%
1%
4%
15%
07 08 09 10 11
Organic revenue growth
7%
0%
1%
3%
07 08 09 10 11
8%