Experian 2011 Annual Report Download - page 26
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Experian Annual Report 2011
24
Key trends
In North America, we saw gradual
recovery in the nancial services sector,
as lenders slowly start to expand
underwriting programmes and seek
to grow credit portfolios. This helped
Credit Services return to growth in the
year. Within Marketing Services, we
delivered double digit revenue growth,
as we benet from the actions we took
to reposition the business to focus
on targeted digital marketing. Digital
consumption habits are evolving rapidly
and marketing expenditure is lagging
behind. We are well placed to capture
this shift. At Consumer Direct, the
transition to new brands is proceeding
well, and the business delivered organic
revenue growth for the year. The Mighty
Net acquisition has also performed well
and to plan.
In Latin America, we delivered strong
growth in Brazil, aided by rising credit
penetration and by our own efforts to
grow the market, particularly within the
small and medium enterprise (SME)
segment and through recent Experian
product introductions. We also see
new opportunities emerging from the
legalisation of positive data usage
in Brazil, which, in time, will enable
credit bureaux to hold full account-
level credit payment histories for all
consumer credit accounts in Brazil. We
are developing plans to expand our data
coverage and expect benets to accrue
over the next 18 to 24 months.
In May 2011, we took a signicant
step towards extending our global
leadership in credit information when
we announced the signing of a denitive
agreement to acquire a controlling
interest in Computec. Computec owns
the market leading credit bureau in
Colombia, as well as smaller bureau
operations in Peru and Venezuela.
Experian opens credit bureau
in India
Experian’s new credit bureau in India opened for business in August 2010 in a
joint venture with seven of the country’s leading nancial institutions. India’s
emerging credit market has been growing at an average rate of 20% in recent
years and provides an exceptional opportunity for Experian to share its long
experience of more mature credit markets and help lenders to grow in a risk-
assured manner.
Experian has been providing Decision Analytics services to India for the past
four years and has recently launched a range of digital marketing services. The
new credit bureau provides the platform for signicantly expanding the range of
services Experian can bring to India.
“We’re looking forward to creating a really strong, multifaceted business that
will match any of our businesses in Experian’s mature markets”, says Richard
Fiddis, Experian’s Managing Director, Strategic Markets.
Chief Executive’s review continued
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