Experian 2011 Annual Report Download - page 38

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Experian Annual Report 2011
36
There was strong growth across the EMEA/Asia Pacific region, with revenue from
continuing activities of US$502m, up 12% at constant exchange rates, and organic revenue
growth of 7%. The difference related principally to contributions from email marketing
businesses acquired in Germany and Japan.
EMEA
AsiaPacific
Decision Analytics
Total and organic revenue at constant
exchange rates increased 9%. Growth has
been driven by significant new business
wins across Asia Pacific and strength in
emerging Europe, particularly in Russia
and Turkey.
Marketing Services
Total revenue at constant exchange rates
increased 31%, while organic revenue
growth was 17%. Growth was driven
by strong demand for targeted digital
marketing products, including good
growth across the key markets of
France, Germany and Spain, as well as
Asia Pacific.
Financial review
For EMEA/Asia Pacific, EBIT from
continuing activities was US$54m, up 7%
at constant exchange rates. EBIT margin
was 10.8% (2010: 11.2%). The decline
principally reflected business mix effects
and ongoing investment in the business,
including the bureau development in India.
Social, ethical and environmental
performance
Across the EMEA/Asia Pacific region,
community investments were made in
more countries than in any previous year,
providing a strong focus for employee
engagement. Employees gave generously
to the Red Cross in support of the
victims of the Japan earthquake and
the business also made a substantial
donation. Financial education is emerging
as a focus, particularly in India and
South Africa, where projects to support
consumers were begun during the year.
Improved monitoring of the carbon
footprint will facilitate target setting in the
future.
“While the more developed
economies in our region remain
sluggish, we’ve made great
headway in Europe’s emerging
credit markets, such as Turkey
and Russia, with our Decision
Analytics products. We’re also
taking advantage of the growing
demand for digital marketing,
particularly from multinational
organisations operating across
the region. As conditions improve
in our more established bureau
markets, we’ll be ready to support
our clients as they prepare for
growth.”
Francisco Valim, Chief Executive Officer
EMEA
“Our markets in Asia are in good
shape and we’re continuing to
successfully roll out new products
across the region, with some
particularly significant business
wins for our Decision Analytics and
Marketing Services businesses. The
opening of our new credit bureau in
India was a very important strategic
development as we continue to
develop scale in the region.”
Ken Sansom, Managing Director
Asia Pacific
Credit Services
Total and organic revenue, at constant
exchange rates declined 1%. Conditions
were tough across bureau operations
in the more developed markets of
Europe. This was largely offset by strong
performances in emerging markets,
notably China and South Africa.