Experian 2011 Annual Report Download - page 12

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Experian Annual Report 2011
10
Strategic framework
Expanding
geographically
Product
innovation
New customer
segments
Growth
drivers
Strategic goals
Group strategy and objectives
Extend global
lead in credit
information and
analytics
Create successful
businesses in
new customer
segments
Focus on data and analytics Drive protable
Experians performance over the past year again demonstrates its global leadership,
ability to drive growth and attractive nancial qualities.
The Groups key objective is to extend its global lead by driving protable growth
through geographic expansion, product innovation and further penetration of
new customer segments.