Volvo 2005 Annual Report Download - page 47

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Volvo’s social involvement
The Volvo Group is involved extensively
in social issues, which are important
because the Group is a major employer
in many communities and is active in areas
that attract considerable public interest. The
Group’s social involvement is based on such
issues as safety and environmental care. The
aim is that the Volvo Group shall function as
an active partner in society. Together with local
authorities, voluntary organizations and pri-
vate citizens, the Group tries in various ways to
contribute to a positive social development.
Active exchange of information
The Volvo Group engages in an active
exchange of information with stakeholders at
many different levels and in many different
contexts and strives to communicate clearly
and honestly. This pertains to customers,
employees and prospective employees, sup-
pliers, investors, analysts, authorities, volun-
tary organizations and the media. The Group
participates in networks and conferences with
the aim of facilitating interaction with society
as a whole.
As a global company that conducts trans-
port-related operations, the Group partici-
pates in a large number of forums worldwide
that deal with transport-related issues. We
believe that new technologies and systems
have the ability to create transports which
serve society in a more efficient way, with less
negative impact on people and environment.
Accordingly, the Volvo Group strives to main-
tain a positive and open dialogue about these
opportunities with authorities and other stake-
holders in order to support a sustainable
development.
Cooperation with universities
Sharing knowledge with other stakeholders is
one of the principal objectives of our projects
and partnerships, as exemplified by our Future
Urban Transport foundation, in which we
exchange knowledge with universities and
research institutes regarding future transpor-
tation in urban areas. The Group also collabor-
ates extensively with universities and col le ges
in a large number of countries and has initiated
several projects of social interest.
Cooperative projects
The Volvo Group participates in many different
projects at a local, national and global level,
some of which are described below.
Volvo Traffic Safety Program in Brazil
In Brazil, Volvo do Brasil has been operating a
comprehensive program for the past 15 years
aimed at improving traffic safety in the countr y.
Among other activities, Volvo works to educate
young people in traffic-safety matters. One
project, Transitando, involves students from
approximately 350 schools and has received
numerous awards.
Share the Road
In the US, Mack Trucks has sponsored Share
the Road, the American Trucking Association’s
highway safety program, for six consecutive
years. The aim of this initiative is to increase
traffic safety by teaching motorists how to
safely share the road with trucks.
➡www.atastr.org
Volvo Adventure
In partnership with the UN’s environmental
program, UNEP, Volvo is engaged in a web-
based educational program concerning envir-
onmental issues. The program, called Volvo
Adventure, targets young people ages 10 to
16. Each team works on a project aimed at
reducing negative environmental effects.
During 2005, children from 47 countries par-
ticipated in Volvo Adventure.
➡www.volvoadventure.org
Young Enterprise
Volvo supports the Swedish non-profit organiza-
tion Young Enterprise (UF), which has been
working since 1980 to promote the spirit of
enterprise and involve the business community
in the Swedish educational system. Young peo-
ple are given an opportunity to develop creativity,
enterprise and entrepreneurship. In consultation
with 1,000 instruc tors and 2,500 advisors from
industry, 10,000 young people operate their
own UF businesses each year.
➡www.ungforetagsamhet.se
Sponsorship
Sport and culture have been the focus of the
Volvo Group’s sponsorship since the 1970s.
The activities that the Volvo Group chooses to
sponsor have points of reference with our cus-
tomer groups. The goal of sponsorship is to
create deeper relationships with our custom-
ers and to strengthen the Volvo Group’s
brand.
Volvo currently has five long-term sponsor-
ship commitments: Volvo Ocean Race, the golf
tournaments Volvo Masters in Europe and
Asia and Volvo China Open, the Gothenburg
Symphony Orchestra, the Gothenburg Opera
and the Nobel Museum in Stockholm. In add-
ition, Renault Trucks sponsors the Olympique
Lyonnais soccer team.
➡www.volvooceanrace.org
www.gso.se
www.opera.se
www.nobelprize.org/nobel/
nobelmuseum
www.olweb.fr
Volvo Group 2005
43