Symantec 2011 Annual Report Download - page 75

The backup software market includes products that manage, protect, deduplicate and recover information.
Effective backup and recovery continue to be high priority matters as organizations seek to better manage
information growth and maximize operational efficiency in both physical and virtual environments. Enterprises are
continuing to transition from tape to disk-based backup. To deal with the unprecedented rate of information growth,
organizations are increasingly adopting data deduplication technology, a data compression technique that elim-
inates redundancies in data storage. Consumers are also creating unprecedented amounts of digital information that
they want to protect. They also want to access their personal files, videos and pictures at any time, from anywhere
and on any device.
The storage management software market includes products that help organizations manage heterogeneous
storage infrastructure and run mission critical applications with confidence. Factors driving demand in this market
include the pressure on companies to lower costs by optimizing storage utilization and accelerating cloud and
virtualization adoption while keeping critical applications continuously available. Our new storage management
initiatives help customers provide high-performance, low-cost storage in a virtualized environment.
Business Developments and Highlights
During fiscal 2011, we took the following actions in support of our business:
• Our new consumer eCommerce platform completed its first year of operations and now serves customers in
230 countries, and supports 18 languages and 24 currencies. The benefits of an in-house eCommerce
capability include building a closer relationship with our customers and enabling greater speed to take
advantage of market trends. The ability to develop more targeted programs with our eCommerce platform is
allowing us to achieve higher levels of customer renewals, better acquire new customers, and facilitate our
up-selling and cross-selling efforts in our Consumer business.
• We launched several new products and initiatives to extend our security leadership beyond the PC. In the
consumer business, we launched our Norton Everywhere initiative for mobile and embedded devices. In the
enterprise business we now offer solutions to manage and protect mobile devices. These solutions help
customers enforce data governance, secure corporate data and increase visibility across mobile platforms.
• We completed three acquisitions during fiscal 2011. We acquired the identity and authentication business of
VeriSign, Inc. (“VeriSign”). We also acquired PGP Corporation (“PGP”) and GuardianEdge Technologies,
Inc. (“GuardianEdge”), two privately-held industry leaders in encryption technologies. These authentication
and encryption capabilities have strengthened our leadership position in security and have enhanced our
ability to make data protection more intelligent and policy driven. We have made great strides in effectively
integrating these acquired technologies and leveraging our distribution network to grow these businesses.
• We made important advances to help customers migrate to next-generation information management as they
transition from tape to disk-based backup and manage the unprecedented growth of unstructured infor-
mation. These advances include integrating deduplication and archiving into our backup solutions. In
addition, we developed and enhanced products that support VMware and Microsoft Hyper-V virtualization
technologies and allow customers to reduce management complexity and operational costs in their virtual
environments. We also launched backup appliances with an easy to deploy, all-in-one hardware and software
backup solution with integrated deduplication.
• In the storage management business, we launched Application High Availability (“AppHA”) and Virtual-
Store which were developed with the support of VMware. AppHA helps organizations virtualize their
business critical applications and VirtualStore provides high-performance, low-cost storage for desktop and
server virtualization deployments. In addition, we released our FileStore appliance, a clustered network
attached storage (“NAS”) appliance that helps customers build out cloud storage, manage large volumes of
data, and control storage costs.
• We expanded our cloud-based offerings with the release of Symantec Endpoint Protection.cloud, our
internally developed hosted endpoint protection service. We will seek to extend our lead in this fast growth
market by delivering additional SaaS services such as archiving, data loss prevention and governance
offerings.
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