Symantec 2011 Annual Report Download - page 4

disciplined planning and solid execution, we have made great strides in effectively integrating these
acquisitions and leveraging our distribution network to successfully grow these businesses.
FISCAL 2012 PRIORITIES
I am confident that our hard work in fiscal 2011 has laid a solid foundation for a successful fiscal
2012. We will focus on two key priorities that will position us well for the short and long-term. Our
priorities are to execute on our vision by energizing our core businesses and capitalizing on new growth
opportunities.
Energizing Our Core Businesses
For the consumer business, we are well positioned to continue to generate steady growth by
acquiring and retaining more customers while enhancing the value we offer over a customer’s lifetime. To
position us for the long-term, the consumer team will deliver solutions beyond the PC and extend trust to
new devices and consumer applications, spanning across mobile, smart devices, and embedded systems.
We will provide consumers the best online experience that allows them to access information anytime,
anywhere, and from any device safely and securely.
In the small to medium-sized business segment, we’re focused on both product capabilities and
go-to-market strategies. We expect to further penetrate the segment by delivering high quality SMB-centric
products and cloud-based services. In addition, our goal is to capture SMB partner mindshare and expand
our routes to market through product specialization programs, targeted marketing campaigns, dedicated
channel support resources, and online selling. We have three priorities for the SMB team: 1) deliver an
experience designed for the SMB; 2) drive customer preference in order to become the brand of choice
for SMBs; and 3) strengthen our partnerships and enable partner profitability.
For the enterprise business, we have several focus areas. In Information Management, we will build
on our momentum by delivering next generation capabilities, such as deduplication, advanced virtual
machine protection, and eDiscovery. We expect to cross-sell our eDiscovery solutions from the recent
Clearwell acquisition into our archiving and backup installed base. In Storage and Availability Management,
we want to build on the value we bring to customers by helping them reduce costs and virtualize their
business-critical applications. And, in Enterprise Security, we will deliver products that leverage our
encryption, authentication, and DLP expertise, as well as, our reputation based technology, known as
Insight. We will continue to leverage our CISO relationships to cross-sell the security portfolio.
Capitalizing On New Growth Opportunities
Today’s trends in virtualization, cloud computing, and mobility provide customers the opportunity to
work and play differently in tomorrow’s digital world. It’s our time to capitalize on the opportunities that
these trends are creating for us. Customers are looking for us to help them secure their environments and
make them more available. We will capitalize on these emerging trends and will deliver solutions to help
both consumers and enterprises securely access and use information across multiple devices and platforms.
Organizations are adopting virtualization to reduce costs, enhance flexibility, and build public and private
cloud infrastructures. As a result, their environments are becoming more complex and essential applications
and data may be left vulnerable to attack. Our solutions help these organizations secure, manage, and
optimize their virtual environments from the datacenter to the endpoint. By helping customers adopt server,
storage, and endpoint virtualization, customers can expand the benefits of virtualization.
We have a broad portfolio of cloud based solutions and services, from SaaS security to authentication
services and online backup to cloud infrastructure management. These solutions help our customers lower
costs and simplify IT administration, while keeping their information and identities secure. We are also
helping cloud based vendors build secure cloud environments for access by their customers. As a result of
our service offerings and product set, customers can more confidently move to the cloud.
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