IBM 2008 Annual Report Download - page 17
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Smarter Food
In a world where 820 million people are undernour-
ished, it is a tragedy that grocers and consumers throw
away $48 billion worth of food each year in the U.S.
alone. Inefciencies and quality issues plague the global
food supply chain. But with new technologies to
trace food from the farm to the market shelf, and more
intelligent solutions to track supply and demand,
a healthier future is in store.
Smarter Money
The world’s nancial institutions could spread risk.
But the world’s nancial infrastructure couldn’t
manage risk, in a world where money moves with the
speed of ones and zeroes. However, smart money
systems are at hand. Intraday settlement risk for more
than $2 trillion in daily currency exchange has been
effectively eliminated. Smart systems can enable a
safer and more transparent global economy.
Smarter Telecommunications
Two billion people will soon be online
—
along with
a trillion intelligent phones, cameras, cars, appliances,
packages, power lines, roadways and more. By 2012,
video will account for nearly 90 percent of consumer
IP trafc. To handle this vast data stream, we’ll need a
smart global network. Fortunately, next-generation
digital platforms are already enabling telecom providers
to deliver new services, and helping billions of people
join the global economy.
Smarter Oil
As we move toward a renewable energy future, we
need smarter oil and gas elds today. We can only extract
a third of the oil in an existing reserve
—
but that’s
changing, thanks to 3-D models of reservoirs, to help
decide where to drill; and sensors embedded across
an entire eld, to optimize well performance and protect
the environment.