IBM 2008 Annual Report Download - page 16

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
GENER ATING HIGHER VALUE AT IBM
7. …and that we will emerge from it even stronger, thanks to our
long-term fundamentals and our agenda for a smarter planet.
All around the world, businesses, governments
and institutions are investing to reduce costs,
drive innovation and transform their infrastructure.
The economic downturn has intensified this trend,
as leaders seek not simply to repair what is
broken, but to prepare for a 21st Century economy.
Many of their key priorities are in areas where
IBM has leading solutions—such as smarter utility
grids, traffic, healthcare, financial systems,
telecommunications and cities. We are aggressively
pursuing this transformational, global opportunity.
Smarter Traffic
Cities are struggling with trafc today
—
and it’s about
to get much worse, as the planet urbanizes. By 2010,
59 metropolitan areas will have populations above
5 million. Smart trafc systems encompass tolling,
embedded sensors and large-scale simulations to predict
trafc flows. Stockholm has seen 20 percent less trafc,
12 percent lower emissions and 40,000 additional
users of public transport a day.
Smarter Grids
With businesses and societies facing often-volatile energy
supplies and costs, as well as growing environmental
concerns, a smart grid can save electricity and money and
protect the planet, by linking smart meters in the home
with instrumented power lines and plants. And it even
paves the way to integrate renewable sources like wind and
solar. IBM today is leading seven of the world’s top ten
automated meter management projects.
Smarter Healthcare
Our healthcare system isn’t a “system” at all. It can’t link
from diagnosis, to drug discovery, to providers, insurers,
employers and patients. But smart healthcare can
lower costs, reduce errors and empower patients. One
hospital is applying analytics to speed childhood
cancer research and improve patient outcomes
—
while
lowering the cost of data acquisition by 75 percent.