Vodafone 2015 Annual Report Download - page 7
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How we are changing
Over the last few years we have seen a rapid transition in the telecoms industry,
towards new areas of growth – data, emerging markets, unied communications
and total communications services for enterprise customers.
As a result we now do much more than provide mobile to 446 million customers.
With 12 million fixed broadband users, 9 million TV customers, 22 million M2M connections,
and 20 million M-Pesa mobile money users – we are unifying communications.
How we are changing
In recent years we have successfully evolved our business to
address new growth opportunities. We now do much more than mobile.
We are unifying communications.
Consumer Europe
Drivers of change
a Increasing smartphone
penetration
a High speed 3G and
4Gtechnology
Actions
a Vodafone Red plans with
generous data allowances
a Provide content
a Invest in 4G networks
Impact: percentage of customers in Europe using mobile data
2015
52%
2012
35%
Unied Communications
Drivers of change
a Competitors offering xed
and mobile bundles
a Fixed and mobile
technologyconvergence
Actions
a Grow xed access via
acquisition, investment
or wholesale arrangements
a Launch bundles with xed
and mobile services
Impact: percentage of service revenue from xed line
2015
20%
2012
8%
Consumer Emerging Markets
Drivers of change
a Rapid population and
economic growth
a Growing demand for
data and lack of xed
infrastructure
a Higher demand for mobile
money services
Actions
a Increase 3G/4G network
capability
a Improve distribution
a Expand M-Pesa
Impact: percentage of customers from emerging markets
2015
72%
2012
66%
Enterprise
Drivers of change
a Mobility becoming strategic
a Companies wanting
a single source for all
communication services
Actions
a Invest in total
communications solutions
including Vodafone One Net,
Cloud and Hosting, and M2M
Impact: percentage of service revenue from enterprise
2015
27%
2012
25%
Overview Strategy review Performance Governance Financials Additional information Vodafone Group Plc
Annual Report 2015
05