Vodafone 2015 Annual Report Download - page 16

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Chief Executive’s strategic review
Making substantial
strategic progress
It has been a year of continued progress, with increasing signs of stabilisation
in a number of European markets and continued good growth in emerging
markets. Our strategic investment in Project Spring and unied communications
is delivering a clear improvement in our commercialperformance.
4
3
2
1
As a result our strategy will focus on…
Consumer Europe
Demand for data is rapidly
accelerating. We are focused
on providing the best xed
and mobile data experience,
outstanding customer service
and a range of worry-free price
plans and additional services.
Unied
Communications
More and more businesses and
consumers are seeking unied
communications – converged
xed and mobile services –
and we are adapting to meet
these demands.
Consumer Emerging
Markets
It’s easy to conceive of Vodafone
as a Europe-centric company,
but an increasing amount
of our revenue now comes
from countries outside Europe,
and most of this in fast-growing
emerging markets where
demand for data is taking off.
Enterprise
We want to become the leading
communications provider for
businesses across the world,
large or small. We provide
a range of services including
mobile, xed, Cloud and Hosting
and M2M that are easy to use,
worry-free and cost-effective.
Project Spring
Investing £19 billion in mobile and xed networks, products, services and our retail platform
Each of which is accelerated by…
We expect these trends to shape our industry…
Growing importance
of data and other new
revenue areas
Increasing demand for
unied communications
Strong demand from
emerging markets
High level
of competition
Improving business
environment in Europe
More on Where the industry is heading:
Page 13
Supported by…
An excellent network experience Customer-focused and cost-efcient business
model and operations
Vodafone Group Plc
Annual Report 2015
14