Vodafone 2015 Annual Report Download - page 4

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Chairman’s statement
30 years of mobile,
but the future is unied
communications
This year we celebrated 30 years since the
rst mobile phone call was made in the UK.
Today, Vodafone is an industry leader with
446 million customers, mobile operations
in 26countries and xed broadband
operations in 17 countries.
Vodafone is bringing the benets of the
mobile and digital revolution to consumers
and businesses across the world, from offering
4G services in 18 countries to providing
services such as machine-to-machine (‘M2M’)
technology and M-Pesa, the mobile payment
service that provides nancial freedom
to millions of people.
Today, I see two areas in which Vodafone can
truly claim to be a leader: in our emerging
markets operations, and in our services to the
enterprise segment. In markets such as India
and South Africa, and increasingly in Egypt and
Turkey, we are building clear differentiation
in network quality, the power of our brand,
and the depth and breadth of our distribution.
In enterprise, our international footprint
and our investment in growth areas such
as M2M and Cloud and Hosting services are
making us a preferred partner to many major
multinational businesses.
However, in our core European mobile
business, we have been under pressure for
several years. Competition, regulation and
the macroeconomic environment have all
played a part, but in addition we have lacked
clear differentiation in mobile, while also
losing ground in some markets with the rapid
adoption of unied communications.
And this is where the future lies – in the
provision of high quality voice, data, business
and entertainment services across multiple
technologies and screens, in the home, in the
ofce and on the move.
A year of
signicant investment
We have achieved a lot in the last year. We have made strong
progresson our strategy, while making a signicant contribution to the
economies in which we operate and providing substantial returns
to our shareholders.
Vodafone Group Plc
Annual Report 2015
02