Vodafone 2015 Annual Report Download - page 17
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Review of the year
It has been a year of continued strong growth
in most of our emerging markets, and signs
of stabilisation in many European ones.
A slight easing of aggressive price competition
in some countries, combined with a clear
inection point in the growth of data usage,
has underpinned our performance. In addition,
the increased commercial investments which
we began to make in the prior year have
translated into an improved performance
relative to our competitors in Europe, with
revenue trends improving in each of the last
three quarters. We have also made excellent
progress on the core pillars of our strategy –
data, unied communications and enterprise
– for both European and emerging markets
as I outline below.
Across our markets we have witnessed
an acceleration in consolidation both within
the mobile sector and between xed and
mobile, as operators look to gain scale and
position themselves to seize the opportunity
to deliver customers an enhanced experience
as demand for high speed data takes off.
This mirrors our own important strategic
moves with the acquisitions of Kabel
Deutschland (‘KDG’) and Grupo Corporativo
Ono, S.A. (‘Ono’), and our continued xed
infrastructure build in a number of markets.
In our core European markets, we are
increasingly positioning Vodafone as a top tier,
fully integrated provider of high speed xed
and mobile communications to consumers
and businesses.
Continues on next page…
Overview Strategy review Performance Governance Financials Additional information Vodafone Group Plc
Annual Report 2015
15