Nokia 2010 Annual Report Download - page 72

was invested in nonR&D university partnerships and vocational training activities, for example in
providing scholarships to women in engineering.
In 2010, Nokia Siemens Networks continued its collaboration with Professor Leonard Waverman from
London Business School and economic consulting firm LECG, to produce the ‘Connectivity Scorecard’.
The Connectivity Scorecard ranks economies around the world in terms of “useful connectivity”: to
what extent are governments, businesses and consumers making use of ICT to enhance a country’s
social and economic prosperity.
Environment—Corporate Responsibility
Environmental Management at Nokia
Nokia aims to be a leading company in environmental performance. In 2010, we continued to look
for possibilities to reduce the environmental impact of our devices and operations at each stage of
the product life cycle. Focus areas include materials used, energy efficiency, takeback of used
products, and eco services for our phones to help people to make sustainable choices and consider
the environment in their everyday lives. Our environmental work is based on global principles and
standards. Our targets are not driven solely by regulatory compliance, but are designed to go beyond
legal requirements. Environmental issues are fully integrated in our business activities and are
everyone’s responsibility at Nokia.
Environment and Nokia Products
The way we make products is guided by life cycle thinking, where we aim to minimize the
environmental impacts of a product at every stage of its life, from manufacture through to use and
disposal. Life cycle assessments help us identify and focus on the areas where we can make the
biggest contribution to reducing impacts. Our life cycle assessment method has been externally
audited. During a product’s creation we focus on energy efficiency, sustainable use of materials and
smart, sustainable packaging. We choose the materials for our products and packaging with the
environment in mind.
We’ve been driving environmental improvements systematically across our product portfolio for years,
and we aim to continuously improve the environmental attributes of all our products. During the last
decade we have been able to reduce the environmental impact of our products—measured by the
energy consumed through the entire product lifecycle—by up to 65%, while also introducing new
features and capabilities that allow the mobile phone to be used in many other ways than just for
calling. Our latest smartphone models—the Nokia C7, Nokia C601, Nokia E7 and Nokia N8—represent
an important step in making our product portfolio more environmentally friendly, in that they make
use of renewable and recycled materials such as biopaints, bioplastics and recycled metals. The
Nokia C7 is the industry’s first mobile device to use bio paints and the Nokia C601 is the first in the
industry to use recycled metals.
Nokia has provided Eco declarations for older products and in order to improve transparency in
environmental matters, in May 2010 we started to provide enhanced Eco profiles for all our new
products containing information on their environmental impact. In addition to this, Eco profiles
contain also basic information on products’ material use, energy efficiency, packaging, disassembly
and recycling. Sustainable living is also promoted through hundreds of applications available in Ovi
Store, including a collection of applications in a dedicated ‘green’ section of the store.
Materials in Nokia Products and Packaging
Our main objective is that we know all the substances in our products, not just those that raise
concerns, and that they are safe for people and the environment when used in the proper way. All
our mobile devices and accessories worldwide are fully compliant with the EU Directive on the
Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment (EU
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