Nokia 2010 Annual Report Download - page 57

Competition
The market for map and related locationbased information is highly competitive. NAVTEQ currently
has several major competitors, including Google, Tele Atlas, which was acquired by TomTom, Open
Street Map and numerous governmental and quasigovernmental mapping agencies that license map
data for commercial use, as well as many local competitors in geographic areas outside of North
America and Europe. NAVTEQ’s primary competitors have different business models. For example,
Google uses an advertisingbased model allowing consumers and companies to use its map data and
related services in their products free of change, TomTom licenses its map data, while Open Street
Map is a community generated open source map available to users free of charge.
Several global and local companies, as well as governmental and quasigovernmental agencies, are
making more map data with improving coverage and content, and high quality, available free of
charge or at lower prices. Aerial, satellite and other locationbased imagery is also becoming
increasingly available. Those developments may encourage new market entrants, cause business
customers to incorporate map data from sources other than NAVTEQ or reduce the demand for
feebased products and services which incorporate NAVTEQ’s map database.
Nokia Siemens Networks
Overview
Nokia Siemens Networks is one of the leading providers of telecommunications infrastructure
hardware, software and professional services globally. Nokia Siemens Networks provides mobile and
fixed network infrastructure, communications and network service platforms, as well as professional
services and business solutions, to communication service providers. Nokia Siemens Networks’
customers include network operators such as Bharti Airtel, Deutsche Telecom, France Telecom,
Telefonica O2 and Vodafone, as well as service providers such as Unitech and XO Communications.
Nokia Siemens Networks has a broad and innovative products and services portfolio designed to
address evolving needs of communication service providers, a global base of customers with a
presence in both developed and emerging markets and one of the largest service organizations in the
telecommunications infrastructure industry. Nokia Siemens Networks provides its products and
services to more than 600 communication service providers in over 150 countries and has systems
serving in excess of 1.5 billion subscribers.
Nokia Siemens Networks’ strategy is to play the vital role of an enabler to communication service
providers, helping them build stronger, more lasting and ultimately more profitable customer
relationships. To address the evolving needs of communication service providers, Nokia Siemens
Networks has emphasized those products and services that enable extreme efficiency through low
cost connectivity and flexible service creation and individual experience that delivers context aware
and customized offerings. In this respect, Nokia Siemens Networks has identified three key market
opportunities—mobile broadband, managed services and subscribercentric solutions—that it believes
are the growth engines of the telecommunications infrastructure industry. Nokia Siemens Networks’
three business units—Network Systems, Global Services and Business Solutions—are aligned with the
increasingly diverse needs of its customers and these key market opportunities.
Nokia Siemens Networks began operations on April 1, 2007. Nokia Siemens Networks, jointly owned by
Nokia and Siemens and consolidated by Nokia, combined Nokia’s networks business and Siemens’ carrier
related operations for fixed and mobile networks. Nokia Siemens Networks’ operational headquarters is
in Espoo, Finland and it has a strong regional presence in Munich, Germany and a services business unit
based in New Delhi, India. The Board of Directors of Nokia Siemens Networks is comprised of seven
directors, four appointed by Nokia and three by Siemens, and Nokia appoints the CEO.
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