Experian 2016 Annual Report Download - page 57

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55
Our stories Bringing business
ideas to life
“It’s something I really believe in, that a business has to support
the community in which it operates. So when an entrepreneur
we were helping gave me a big hug, I knew that what we were
doing at Experian was really making a difference. I’d nominated
the Ainée Business Incubator for Experian’s support. It helps
entrepreneurs bring their business plans to life. As well as
giving them the incubator grant, we look for ways we could
support them with more than just money.
Some of my colleagues and I brought together the business
incubator entrepreneurs and another charity, Nos Quartiers
ont des Talents, to hold a day of workshops in our Paris offices.
We ran workshops on elevator pitches, digital marketing, data
protection and other things Experian specialises in.
There was one lady who really stood out for me – Jocelyne.
She wanted to set up a business importing Jamaican fruit and
vegetables to some of the top restaurants in Paris. Jocelyne
gave a really amazing pitch, just off the cuff. It sounded so tasty
– I was really hungry by the end of it! She had been quite quiet
at the beginning of the day. But after that elevator pitch, you
could see her becoming more engaged. And at the end of the
day, she was so enthusiastic that she came up and gave me a
huge hug.”
Joanna Couture Sales Effectiveness Director,
Experian France
Strategic report •Our stories