Experian 2016 Annual Report Download - page 39

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37
Marketing Services
Total and organic revenue growth at
constant exchange rates were both 10%
as we benefited from new client wins
for integrated data and cross-channel
marketing capabilities.
EBIT and EBIT margin
Losses in EMEA/Asia Pacific were
significantly reduced to US$4m (2015:
US$10m). EBIT margin improved to (1.0)%
from (2.3)% at actual exchange rates, as
operating efficiencies were partially offset
by foreign exchange headwinds.
Year ended 31 March
2016
US$m
20151
US$m
Total
growth2
%
Organic
growth2
%
Revenue
Credit Services 149 176 (3) (3)
Decision Analytics 135 130 18 18
Marketing Services 133 135 10 10
Total – continuing activities 417 441 7 7
Discontinuing activities315 45
Total EMEA/Asia Pacific 432 486
EBIT
Continuing activities (4) (10)
Discontinuing activities319
Total EMEA/Asia Pacific (3) (1) n/a
EBIT margin4(1.0)% (2.3)%
1 2015 restated for discontinuing activities (see note 3 below for details).
2 Growth at constant exchange rates.
3 Discontinuing activities includes the divestments of FootFall, Consumer Insights
and other smaller businesses.
4 EBIT margin is for continuing activities only.
Credit
Services 36%
Decision
Analytics 32%
Marketing
Services 32%
2%
3%
7%
7%
3%
7%
4%
4%
4%
17%
(1.0)%
1.4%
(2.3)%
4.1%
6.6%
(4)m
(10)m
7m
20m
38m
9% 7%
Contribution to
Group revenue
Organic
revenue growth
(4)m
EBIT (US$)
with (1.0)% margin
0.4bn
Revenue
(US$)
Revenue by activity Total revenue growth
Organic revenue growth EBIT (US$m) and EBIT margin (%)
2016
2016
15
15
14
14
13
13
12
12
2016
15
14
13
12
Revenue, EBIT and EBIT margin
Highlights 2016
Strategic report •EMEA/Asia Pacic