Experian 2016 Annual Report Download - page 35

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33
Marketing Services
Total and organic revenue at constant
exchange rates declined 4%. While
the year started weakly, there was a
significant improvement in the second
half driven by cross-channel marketing
and data quality in Brazil.
EBIT and EBIT margin
For Latin America, EBIT increased by 7%
at constant currency. The depreciation of
the Brazilian real relative to the US dollar
had a significant impact on reported
EBIT, which decreased to US$226m
(2015: US$313m). Foreign exchange
movements also had a significant impact
on the reported EBIT margin, which
was 35.7% compared to 36.6% in the
prior year.
Year ended 31 March
2016
US$m
20151
US$m
Total
growth2
%
Organic
growth2
%
Revenue
Credit Services 579 782 7 7
Decision Analytics 36 46 10 10
Marketing Services 18 28 (4) (4)
Total – continuing activities 633 856 7 7
Discontinuing activities3–1
Total Latin America 633 857
EBIT
Total Latin America 226 313 7
EBIT margin 35.7% 36.6%
1 2015 restated for discontinuing activities (see note 3 below for details).
2 Growth at constant exchange rates.
3 Discontinuing activities include the divestment of Consumer Insights.
226m
313m
344m
343m
320m
Credit
Services 91%
Decision
Analytics 6%
Marketing
Services 3%
7%
3%
7%
23%
14%
7%
3%
7%
21%
31%
35.7%
37.2%
36.6%
35.7%
33.3%
14% 7%
Contribution to
Group revenue
Organic
revenue growth
226m
EBIT (US$)
with 35.7% margin
0.6bn
Revenue
(US$)
Revenue by activity
20162016
2016
1515
15
1414
14
1313
13
1212
12
Total revenue growth
Organic revenue growth EBIT (US$m) and EBIT margin (%)
Revenue, EBIT and EBIT margin
Highlights 2016
Strategic report •Latin America