Experian 2016 Annual Report Download - page 32

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Summary
Opening the door to credit for
small business owners
“My parents were small business owners. I remember them struggling to grow their
insurance agency – they had no business credit history, so they had to totally rely
on their personal credit instead. Now at Experian I’m working to open up credit to
small businesses, and looking at how we can use different types of data to do this.
So what I do day-to-day is find data to help us understand the health of small
businesses. Like, ‘Does the business have a website? How sophisticated is that
website? Are people visiting it? How are those traffic numbers trending over time?’
You look at those kinds of measures – how legitimate they are, how long they’ve
been operating, and how many people are frequenting them. And from that we can
work out how we can help them get credit.
For a small business to hire a new employee, or start up a new office, credit is
always a roadblock. So if we can use this data to remove that roadblock, then I
think everybody wins. It’s thrilling. In a sense I’m helping people like my parents,
and people who don’t have it as good as my parents had it.”
David Huizinga Strategy Director, Experian North America
Craig Boundy Chief Executive Officer, North America
“ We are pleased to return to growth this year, with
strong growth coming from the bureau and the health
vertical. Consumer Services significantly improved
as the year progressed aided by strong growth in
Experian.com.”
Total revenue from continuing activities
in North America was US$2,471m, up 3%
on both a total and organic basis.
Credit Services
Total and organic revenue growth was
10%, with strong performances from
all business activities. Across both our
consumer and business credit bureaux,
credit prospecting, origination and
customer management volumes were
strong, and we secured new business
wins in financial services and other
segments, as we execute on our strategy.
Automotive performed well as strength
in vehicle unit sales drove demand for
vehicle history reports and strength in
credit volumes. In health we continue
to see rapid growth, driving strength in
client bookings and expansion of total
contract value amongst existing hospital
and physician customers.
Decision Analytics
Total and organic revenue declined 2%,
as weakness in public sector more than
offset strength in fraud prevention.
Marketing Services
Both total revenue and organic revenue
declined by 2%. We saw further growth
in cross-channel marketing, driven
by new client wins and by expansion
within existing clients. Data quality
also delivered growth, as did our data
targeting business, helped by growth
in digital advertising channels. These
factors were offset by further attrition
in email marketing.
North America
Strategic report •North America