Experian 2016 Annual Report Download - page 33

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31
55% 3%
Contribution to
Group revenue
Organic
revenue growth
755m
EBIT (US$)
with 30.6% margin
2.5bn
Revenue
(US$)
Revenue, EBIT and EBIT margin
755m
741m
757m
718m
658m
Revenue by activity
Credit
Services 50%
Decision
Analytics 7%
Marketing
Services 15%
Consumer
Services 28%
(2)%
4%
3%
6%
2016 2016
2016
15 15
15
14 14
14
13 13
13
12 12
12
3%
3%
Total revenue growth
Organic revenue growth EBIT (US$m) and EBIT margin (%)
7%
Year ended 31 March
2016
US$m
20151
US$m
Total
growth
%
Organic
growth
%
Revenue
Credit Services 1,237 1,125 10 10
Decision Analytics 161 165 (2) (2)
Marketing Services 377 383 (2) (2)
Consumer Services 696 717 (3) (3)
Total ā€“ continuing activities 2,471 2,390 3 3
Discontinuing activities243 78
Total North America 2,514 2,468
EBIT
Continuing activities 755 741 2
Discontinuing activities211 20
Total North America 766 761
EBIT margin330.6% 31.0%
1 2015 restated for discontinuing activities (see note 2 below for details).
2 Discontinuing activities includes the divestments of Baker Hill, Footfall and Consumer Insights.
3 EBIT margin is for continuing activities only.
Consumer Services
Both total revenue and organic revenue
declined by 3% for the year. There was
significant improvement as the year
progressed, as the business returned
to growth delivering organic revenue
growth of 2% in the second half of
the year. This reflected continued
strong growth in our premium brand,
Experian.com, and on-boarding of a
new affinity partner. These factors offset
contraction in the legacy direct-to-
consumer (ā€˜D2Cā€™) portfolio.
EBIT and EBIT margin
For continuing activities, North America
EBIT was US$755m, up 2%. The EBIT
margin was 30.6% (2015: 31.0%),
reflecting ongoing investment in key
strategic growth areas.
6%
8%
10%
30.6%
31.5%
31.0%
31.8%
31.5%
Highlights 2016
Strategic report ā€¢North America