Experian 2016 Annual Report Download - page 11

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09
Together, these will help us become the world leader in powering
data-driven opportunities so we can create a better tomorrow
for our people, our customers and society. Here we outline
what we aim to achieve in our growth agenda.
Please see the Chief Executive’s review for more on
how we have implemented our strategy this year.
p26
A
powerful
brand
Great
client
outcomes
Leading,
innovative
products
Business
information
• Be a dynamic,
positive force in
consumers’ lives
• Be first for
client excellence
• Grow strongly by
investing in our
business and people
Move beyond the core commercial
credit market with innovative
products and analytics
Marketing
Services
Enhance our data and audience
solutions to help clients improve
their marketing activities
Software
and fraud
Meet the growing demand from
clients to address their complex
decision-making and fraud
prevention needs
Strategic report •Our strategy