United Airlines 2010 Annual Report Download - page 7

The Company offers a different set of services to target distinct customer groups. This strategy of market
and product segmentation is intended to optimize margins and costs, and is focused on delivering an improved
experience for all customers and a best-in-class experience for premium customers. Some of these services
include:
Services
United
• First and Business class seating on transcontinental flights and United Economy Plus®, the latter
providing three to five inches of extra legroom on all mainline flights.
• International premium travel experience featuring 180-degree, lie-flat beds in First and Business class.
Certain aircraft have been refitted with new premium seats, entertainment systems and other product
enhancements. United has completed these upgrades on all of its 21 Boeing 767-300ER aircraft, all of
its 24 Boeing 747 aircraft and 8 of its 46 Boeing 777 aircraft. United expects to complete the remaining
aircraft upgrades by 2013.
• United’s p.s.SM—a premium transcontinental service connecting New York with both Los Angeles and
San Francisco.
• Premier®status for Mileage Plus®program members who qualify based on the number of paid flight
miles or fares purchased in a calendar year. Premier®status passengers receive priority treatment in
check-in and boarding areas, the ability to check up to two bags without fees and access to special
security lanes at certain airports.
Continental
• Flat-bed BusinessFirst seats offered on Continental’s Boeing 777 aircraft and 31 of its 41
Boeing 757-200 aircraft with approximately 6.5 feet of sleeping space, laptop power and 15.4-inch
video monitors. Continental expects to complete the remaining Boeing 757-200 aircraft updates by the
summer of 2011.
• Audio Video on Demand entertainment systems in BusinessFirst and economy seats on Continental’s
Boeing 777 and 757-200 aircraft featuring a large selection of movies, television shows, music and
interactive video games.
• Continued installation of DIRECTV®satellite programming on Continental’s entire fleet of
narrowbody Boeing 737 Next-Generation aircraft (737-700, 737-800, 737-900 and 737-900ER aircraft)
and Boeing 757-300 aircraft, with more than 100 channels of live television and previously recorded
programming. Continental has completed the installation of DIRECTV®on the majority of its Boeing
737 Next-Generation aircraft and expects to complete the installation on its Boeing 757-300 aircraft
during 2011.
• EliteAccess service for OnePass members who qualify based on the number of paid flight miles or the
fares purchased in a calendar year, first class and BusinessFirst ticket holders and travelers with high-
yield coach tickets who qualify as Elite for the Day. EliteAccess passengers receive priority treatment
in check-in, boarding and baggage claim areas, the ability to check up to three bags without fees and
access to special security lanes at certain airports.
Regional Carriers. The Company has contractual relationships with various regional carriers to provide
regional jet and turboprop service branded as United Express, Continental Express and Continental Connection.
These regional operations are an extension of the Company’s mainline network. This regional service
complements our operations by carrying traffic that connects to our mainline service and allows more frequent
flights to smaller cities than could be provided economically with full sized mainline jet aircraft. Atlantic
Southeast Airlines, Chautauqua Airlines, Colgan Airlines (“Colgan”), CommutAir Airlines, ExpressJet Airlines,
GoJet Airlines, Mesa Airlines, Shuttle America, SkyWest Airlines (“SkyWest”) and Trans States Airlines
5