Kraft 2010 Annual Report Download - page 6

(1) Percentages were calculated based upon dollars rounded to millions.
(2) We previously reported Biscuits and Confectionery combined as Snacks. With the Cadbury acquisition, the Biscuits and Confectionery sectors have been broken out
separately. The Biscuits sector primarily includes Cookies, Crackers and Salted Snacks. The Confectionery sector primarily includes Chocolate, Gum and Candy.
Our U.S. subsidiaries export coffee products, refreshment beverage products, grocery products, cheese, biscuits and processed meats. In 2010, these U.S.
exports amounted to $563 million.
Products or similar products contributing 10% or more to Kraft Foods' consolidated net revenues for the years ended December 31, were:
2010 2009 2008
(2009 & 2008 revised)
Biscuits (cookies and crackers) 19% 23% 23%
Cheese 14% 18% 18%
Coffee 11% 13% 14%
Chocolate 17% 11% 11%
Gum & Candy 10% - -
Our major brands within each reportable segment and consumer sector at December 31, 2010 were:
Kraft Foods North America:
U.S. Beverages
Beverages: Maxwell House, Starbucks (under license), Gevalia, General Foods International, Yuban and Seattle's Best (under license)
coffees; Tassimo hot beverage system; Capri Sun (under license) and Kool-Aid packaged juice drinks; Kool-Aid, Crystal Light
and Country Time powdered beverages; and Tazo (under license) teas.
U.S. Cheese
Cheese: Kraft and Cracker Barrel natural cheeses; Philadelphia cream cheese; Kraft grated cheeses; Polly-O and Athenos cheese;
Velveeta and Cheez Whiz processed cheeses; Kraft and Deli Deluxe processed cheese slices; and Breakstone's and Knudsen
cottage cheese and sour cream.
U.S. Convenient Meals
Convenient Meals: Oscar Mayer and Louis Rich cold cuts, hot dogs and bacon; Lunchables lunch combinations; Boca soy-based meat alternatives;
Deli Creations complete sandwiches; and Claussen pickles.
U.S. Grocery
Grocery: Jell-O dry packaged desserts; Cool Whip whipped topping; Jell-O refrigerated gelatin and pudding snacks; Jet-Puffed
marshmallows; Kraft and Miracle Whip spoonable dressings; Kraft and Good Seasons salad dressings; A.1. steak sauce; Kraft
and Bull's-Eye barbecue sauces; Grey Poupon premium mustards; Shake N' Bake coatings; and Baker's chocolate and baking
ingredients.
Convenient Meals: Kraft and Kraft Deluxe macaroni and cheese dinners; Stove Top stuffing mix; Taco Bell Home Originals (under license) meal
kits; and Velveeta shells and cheese dinners.
U.S. Snacks
Biscuits: Oreo, Chips Ahoy!, Newtons, Nilla, Nutter Butter and SnackWell's cookies; Ritz, Premium, Triscuit, Wheat Thins, Cheese Nips,
Flavor Originals, Honey Maid grahams, Teddy Grahams crackers, Nabisco 100 Calorie Packs; Planters nuts and trail mixes;
Handi-Snacks two-compartment snacks; and Back to Nature granola, cookies, crackers, nuts and fruit & nut mixes.
Confectionery: Toblerone, Trident, Halls, Stride, Dentyne, Sour Patch Kids, Swedish Fish, Maynards, Bubbas, Chiclets, Milka bars, and
Clorets.
Canada & N.A. Foodservice
Canada & N.A Foodservice products span all Kraft Foods North America segments and sectors. Canadian brand offerings
include Nabob coffee, Kraft peanut butter and Peek Freans biscuits, as well as a range of products bearing brand names similar
to those marketed in the U.S. The N.A. Foodservice business sells primarily branded products including Maxwell House coffee,
Oreo cookies, A.1. steak sauce, and a broad array of Kraft sauces, dressings and cheeses.
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