Kraft 2010 Annual Report Download - page 13

2006. Mr. Vernon spent 23 years with Johnson & Johnson, a pharmaceutical company, in a variety of leadership positions, most recently serving as Company
Group Chairman of DePuy Inc., an orthopedics company and subsidiary of Johnson & Johnson, from 2004 to 2005. Mr. Vernon also serves on the Board of
Directors of Medivation, Inc.
Ms. West was appointed as Executive Vice President and Chief Category and Marketing Officer effective August 1, 2010. Previously, she served as Executive
Vice President and Chief Marketing Officer from October 2007 to July 2010, and as Group Vice President for Kraft Foods and President of the North
America Beverages Sector from 2005 to October 2007. Ms. West joined Kraft Foods in 1986. Ms. West also serves on the Board of Directors of J.C. Penney
Co., Inc. and is a member of the Executive Leadership Council.
We adopted the Kraft Foods Code of Conduct, which qualifies as a code of ethics under Item 406 of Regulation S-K. The code applies to all of our
employees, including our principal executive officer, principal financial officer, principal accounting officer or controller, and persons performing similar
functions. Our code of ethics is available free of charge on our Web site at www.kraftfoodscompany.com and will be provided free of charge to any
shareholder submitting a written request to: Corporate Secretary, Kraft Foods Inc., Three Lakes Drive, Northfield, IL 60093. We will disclose any waiver we
grant to our principal executive officer, principal financial officer, principal accounting officer or controller under our code of ethics, or certain amendments
to the code of ethics, on our Web site at www.kraftfoodscompany.com.
In addition, we adopted Corporate Governance Guidelines, charters for each of the Board's five standing committees and the Code of Business Conduct and
Ethics for Directors. All of these materials are available on our Web site at www.kraftfoodscompany.com and will be provided free of charge to any
shareholder requesting a copy by writing to: Corporate Secretary, Kraft Foods Inc., Three Lakes Drive, Northfield, IL 60093.
Available Information
Our Internet address is www.kraftfoodscompany.com. Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K
and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, are available free
of charge as soon as possible after we electronically file them with, or furnish them to, the SEC. You can access our filings with the SEC by visiting
www.kraftfoodscompany.com. The information on our Web site is not, and shall not be deemed to be, a part of this Annual Report on Form 10-K or
incorporated into any other filings we make with the SEC.
You can also read and copy any document that we file, including this Annual Report on Form 10-K, at the SEC's Public Reference Room at 100 F Street,
N.E., Washington, D.C. 20549. Call the SEC at 1-800-SEC-0330 for information on the operation of the Public Reference Room. In addition, the SEC
maintains an Internet site at www.sec.gov that contains reports, proxy and information statements, and other information regarding issuers, including Kraft
Foods, that are electronically filed with the SEC.
Item 1A. Risk Factors.
You should read the following risk factors carefully in connection with evaluating our business and the forward-looking information contained in this Annual
Report on Form 10-K. Any of the following risks could materially and adversely affect our business, operating results, financial condition and the actual
outcome of matters as to which forward-looking statements are made in this Annual Report on Form 10-K. While we believe we have identified and discussed
below the key risk factors affecting our business, there may be additional risks and uncertainties that are not presently known or that are not currently
believed to be significant that may adversely affect our business, performance or financial condition in the future.
We operate in a highly competitive industry.
The food industry is highly competitive. We compete based on price, product innovation, product quality, brand recognition and loyalty, effectiveness of
marketing, promotional activity and the ability to identify and satisfy consumer preferences.
We may need to reduce our prices in response to competitive and customer pressures in order to maintain our market share. Competition and customer
pressures may also restrict our ability to increase prices in response to
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