Kraft 2010 Annual Report Download - page 20
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PART II
Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
Our Common Stock is listed on the NYSE. At January 31, 2011, there were approximately 80,245 holders of record of our Common Stock.
Comparison of Five-Year Cumulative Total Return
The following graph compares the cumulative total return on our Common Stock with the cumulative total return of the S&P 500 Index and the performance
peer group index. The graph shows total shareholder return assuming $100 was invested on December 31, 2004 and dividends were reinvested on a quarterly
basis.
Date Kraft Foods S&P 500
Old Performance
Peer Group
New Performance
Peer Group
December 2005 100.00 100.00 100.00 100.00
December 2006 130.45 115.76 120.15 121.31
December 2007 122.98 122.11 144.70 149.06
December 2008 105.08 77.00 116.84 118.08
December 2009 111.37 97.31 139.19 147.66
December 2010 134.16 111.95 157.37 170.25
In 2010, we revised our peer performance group to only include food and beverage companies. As a result, we removed Clorox, Colgate-Palmolive, Diageo,
and Procter & Gamble. Additionally, due to our Cadbury acquisition in 2010, we removed them from our performance peer group.
The Kraft Foods new performance peer group consists of the following companies considered our market competitors, or that have been selected on the basis
of industry, level of management complexity, global focus or industry leadership: Campbell Soup Company, The Coca-Cola Company, ConAgra Foods, Inc.,
DANONE, General Mills, Inc., H.J. Heinz Company, Hershey Foods Corporation, Kellogg Company, Nestlé S.A., PepsiCo, Inc., Sara Lee Corporation, and
Unilever N.V. The old performance peer group consisted of the following companies: Cadbury plc, Campbell Soup Company, The Clorox Company, The
Coca-Cola Company, Colgate-Palmolive Company, ConAgra Foods, Inc., Diageo plc, General Mills, Inc., DANONE, H.J. Heinz Company, Hershey Foods
Corporation, Kellogg Company, Nestlé S.A., PepsiCo, Inc., The Procter & Gamble Company, Sara Lee Corporation, and Unilever N.V.
17