Kraft 2010 Annual Report Download - page 102
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Net revenues by consumer sector, which reflects Kraft macaroni and cheese dinners in the Convenient Meals sector and separates Canada & N.A.
Foodservice, Kraft Foods Europe and Kraft Foods Developing Markets into sector components, were:
For the Year Ended December 31, 2010
Kraft Foods
North America
Kraft Foods
Europe
Kraft Foods
Developing
Markets
Total
(in millions)
Biscuits (1) $ 5,646 $ 2,322 $ 2,815 $ 10,783
Confectionery (1) 1,807 5,224 6,657 13,688
Beverages 3,742 2,522 2,536 8,800
Cheese 5,090 982 904 6,976
Grocery 3,088 334 579 4,001
Convenient Meals 4,593 244 122 4,959
Total net revenues $ 23,966 $ 11,628 $ 13,613 $ 49,207
For the Year Ended December 31, 2009
Kraft Foods
North America
Kraft Foods
Europe
Kraft Foods
Developing
Markets Total
(in millions; as revised)
Biscuits (1) $ 5,628 $ 2,330 $ 2,446 $ 10,404
Confectionery (1) 301 2,446 1,891 4,638
Beverages 3,545 2,390 2,094 8,029
Cheese 4,980 972 844 6,796
Grocery 3,136 369 566 4,071
Convenient Meals 4,440 261 115 4,816
Total net revenues $ 22,030 $ 8,768 $ 7,956 $ 38,754
For the Year Ended December 31, 2008
Kraft Foods
North America
Kraft Foods
Europe
Kraft Foods
Developing
Markets Total
(in millions; as revised)
Biscuits (1) $ 5,659 $ 2,706 $ 2,592 $ 10,957
Confectionery (1) 292 2,585 2,076 4,953
Beverages 3,509 2,625 2,081 8,215
Cheese 5,525 1,109 828 7,462
Grocery 3,211 394 567 4,172
Convenient Meals 4,320 309 104 4,733
Total net revenues $ 22,516 $ 9,728 $ 8,248 $ 40,492
(1) We previously reported Biscuits and Confectionery combined as Snacks. With the Cadbury acquisition, the Biscuits and
Confectionery sectors have been broken out separately. The Biscuits sector primarily includes Cookies, Crackers and Salted Snacks. The Confectionery sector primarily includes
Chocolate, Gum and Candy.
Geographic data for net revenues, long-lived assets and total assets were:
For the Years Ended December 31,
2010 2009 2008
(in millions; 2009 & 2008 revised)
Net revenues:
United States $ 20,934 $ 19,713 $ 20,168
Europe 15,733 11,471 12,868
Other 12,540 7,570 7,456
Total net revenues $ 49,207 $ 38,754 $ 40,492
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