Chrysler 2015 Annual Report Download - page 48

48 2015 | ANNUAL REPORT
Overview of Our Business
Maserati
Maserati, a luxury vehicle brand founded in 1914, became part of our business in 1993. We believe that Maserati
customers typically seek a combination of style, both in high quality interiors and external design, performance, sports
handling and comfort that come with a top of the line luxury vehicle. In 2013, the Maserati brand was re-launched
by the introduction of the next generation Quattroporte and the introduction of the all-new Ghibli (luxury four door
sedans), the first addressed to the flagship large sedan segment and the second was designed to address the luxury
full-size sedan vehicle segment. Maserati’s current vehicles also include the GranTurismo, the brand’s first modern
two door, four seat coupe, also available in a convertible version. In 2016, Maserati will launch a luxury SUV, designed
on the same platform asthe Quattroporte and the Ghibli that will complete Maserati’s product portfolio with full
coverage of the global luxury vehicle market.
The following tables show the distribution of Maserati sales by geographic regions as a percentage of total sales for
each year ended December 31, 2015, 2014 and 2013:
As a percentage
of 2015 sales
As a percentage
of 2014 sales
As a percentage
of 2013 sales
Europe Top 4 countries(1) 14% 13% 9%
U.S. 37% 39% 41%
Japan 5% 4% 4%
China 22% 25% 26%
Other countries 22% 19% 20%
Total 100% 100% 100%
(1) Europe Top 4 Countries by sales, includes Italy, UK, Germany and Switzerland.
In 2015, a total of 31.5thousand Maserati vehicles were sold to retail customers, a decrease of 4.1 percent compared
to 2014, primarily due to decreased volumes of the Quattroporte resulting from weaker segment demand in the U.S.
and China.
We sell our Maserati vehicles through a worldwide distribution network of approximately 415 Maserati dealers as of
December 31, 2015, that is separate from our mass-market vehicle distribution network.
FCA Bank provides access to retail customer financing for Maserati brand vehicles in Europe. In other regions, we rely
on local agreements with financial services providers for financing of Maserati brand vehicles.