Chrysler 2015 Annual Report Download - page 37

2015 | ANNUAL REPORT 37
Overview of Our Business
We design, engineer, develop and manufacture vehicles, components and production systems worldwide through
164 manufacturing facilities and 84 research and development centers (excluding Ferrari facilities and centers).
Our activities are carried out through six reportable segments: four regional mass-market vehicle segments, the
Maserati global luxury brand segment and a global Components segment.
Our four regional mass-market vehicle reportable segments deal with the design, engineering, development,
manufacturing, distribution and sale of passenger cars, light commercial vehicles and related parts and services
in specific geographic areas: NAFTA, LATAM, APAC and EMEA. We also operate on a global basis in the luxury
vehicle and components sectors. In the luxury vehicle sector, we have the Maserati operating segment, while in the
components sector we have three operating segments: Magneti Marelli, Teksid and Comau.
We support our mass-market vehicle sales with the sale of related service parts and accessories, as well as service
contracts, under the Mopar brand name. In support of our vehicle sales efforts, we make available dealer and retail
customer financing either through subsidiaries or joint ventures and through strategic commercial arrangements with
third party financial institutions.
For our mass-market vehicle brands, we have centralized design, engineering, development and manufacturing
operations, which allow us to efficiently operate on a global scale.
The following list sets forth our six reportable segments:
(i) NAFTA: our operations to support distribution and sales of mass-market vehicles in the United States, Canada,
Mexico and Caribbean islands primarily through the Chrysler, Dodge, Fiat, Jeep, Ram and Alfa Romeo brands,
and the sales of related parts and accessories under the Mopar brand name.
(ii) LATAM: our operations to support the distribution and sale of mass-market vehicles in South and Central America
primarily under the Fiat, Jeep, Chrysler, Dodge and Ram brands, with the largest focus of our business in the
LATAM segment in Brazil and Argentina.
(iii) APAC: our operations to support the distribution and sale of mass-market vehicles in the Asia Pacific region
(mostly in China, Japan, Australia, South Korea and India) carried out in the region through both subsidiaries and
joint ventures, primarily under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat and Jeep brands.
(iv) EMEA: our operations to support the distribution and sale of mass-market vehicles in Europe (which includes the
28 members of the European Union and the members of the European Free Trade Association), the Middle East
and Africa primarily under the Abarth, Alfa Romeo, Chrysler, Fiat, Fiat Professional, Jeep and Lancia brand names.
(v) Maserati: the design, engineering, development, manufacturing, worldwide distribution and sale of luxury vehicles
under the Maserati brand.
(vi) Components: production and sale of lighting components, body control units, suspensions, shock absorbers,
electronic systems, and exhaust systems and activities in powertrain (engine and transmissions) components,
engine control units, plastic molding components and in the after-market carried out under the Magneti Marelli
brand name; cast iron components for engines, gearboxes, transmissions and suspension systems, and aluminum
cylinder heads under the Teksid brand name; and design and production of industrial automation systems and
related products for the automotive industry under the Comau brand name.
Overview of Our Business