Chrysler 2015 Annual Report Download - page 38

38 2015 | ANNUAL REPORT
Overview of Our Business
The following chart sets forth the mass-market vehicle brands we sell in each mass-market regional segment:
NAFTA LATAM APAC EMEA
Abarth X X X
Alfa Romeo X X X
Chrysler X X X X
Dodge X X X
Fiat X X X X
Fiat Professional X X
Jeep X X X X
Lancia X
Ram X X
Note: Presence determined by sales in the regional segment, if material, through dealer entities of our dealer network.
We also hold interests in companies operating in other activities and businesses that are not considered part of our
six reportable segments. These activities are grouped under “Other Activities,” which primarily consists of companies
that provide services, including accounting, payroll, tax, insurance, purchasing, information technology, facility
management and security for the Group as well as CNH Industrial N.V. (“CNHI”), manage central treasury activities
and operate in media and publishing.
Mass-Market Vehicle Brands
We design, engineer, develop, manufacture, distribute and sell vehicles and service parts under 11 mass-market
vehicle brands and designations. We believe that we can continue to increase our vehicle sales by building the value
of our mass-market vehicle brands in particular by ensuring that each of our brands has a clear identity and market
focus. Our mass-market vehicle brands are:
Abarth: Abarth, named after the company founded by Carlo Abarth in 1949, specializes
in performance modification for on-road sports cars.
Alfa Romeo: Alfa Romeo, founded in 1910, and part of the Group since 1986, is known
for a long, sporting tradition and Italian design. The Alfa Romeo brand is intended to
appeal to drivers seeking high-level performance and handling combined with attractive
and distinctive appearance.
Chrysler: Chrysler, named after the company founded by Walter P. Chrysler in 1925,
aims to create vehicles with distinctive design, craftsmanship, intuitive innovation and
technology standing as a leader in design, engineering and value.
Dodge: With a traditional focus on “muscle car” performance vehicles, the Dodge brand,
which began production in 1914, offers a full line of vehicles intended to offer an excellent
value for families looking for high performance, dependability and functionality in everyday
driving situations.