Chrysler 2015 Annual Report Download - page 39

2015 | ANNUAL REPORT 39
Fiat: Fiat brand cars have been produced since 1899 and are currently primarily focused
on the mini and small vehicle segments. The brand aims to make cars that are flexible,
easy to drive, affordable and energy efficient.
Fiat Professional: Fiat Professional, launched in 2007 to replace the “Fiat Veicoli
Commerciali” brand, offers light commercial vehicles and MPVs for commercial use by
small to medium size business and public institutions.
Jeep: Jeep, founded in 1941, is a globally recognized brand focused exclusively on the
SUV and off-road vehicles market. Jeep set an all-time brand record in 2015 with over
1.3 million worldwide shipments.
Lancia: Lancia, founded in 1906, and part of the Fiat Group since 1969, covers the
spectrum of small segment cars and is targeted towards the Italian market.
Ram: Ram, established as a standalone brand separate from Dodge in 2009, offers
a line of full-size trucks, including light and heavy-duty pickup trucks, as well as light
commercial vehicles.
In addition, the Mopar brand provides a full line of service parts and accessories for our mass-market vehicles
worldwide. As of December31, 2015, we had 51 parts distribution centers throughout the world to support our
customer care efforts in each of our regions. Our Mopar brand accessories allow our customers to customize their
vehicles by including after-market sales of products from side steps and lift-kits, to graphics packages, such as racing
stripes, and custom leather interiors. Further, through the Mopar brand, we offer vehicle service contracts to our retail
customers worldwide under the “Mopar Vehicle Protection” brand, with the majority of our service contract sales in
2015 in the U.S. and Europe. Finally, our Mopar customer care initiatives support our vehicle distribution and sales
efforts in each of our mass-market segments through 25 call centers located around the world.