Chrysler 2013 Annual Report Download - page 89

88 Report on Operations
Another Group project is easygo, which is targeted at the approximately 18,000 employees who commute to and from the Group’s Mirafiori
complex in Turin, Italy. Through a dedicated portal, employees can arrange car-pooling with coworkers and access updated information on
public transport and mobility services. The principal benefits expected from the ‘easygo’ project include a reduction in the environmental impact
of daily commuting to and from the complex, as well as direct benefits to employees such as reductions in commute times, cost, stress and
the risk of accidents.
Naturally, youth have an important part to play in any discussion about the future of mobility. Fiat launched the Fiat Likes U project in 2012
(in collaboration with the Departments of Education and the Environment in Italy) with students from 8 universities throughout Italy taking
part. The project represents the first time in Europe that an automaker has worked with universities on an initiative to promote environmental
awareness and the use of eco-friendly cars using the three-pronged approach of Mobility (free car-sharing service for students), Study
(eight €5,000 university scholarships and eight seminars conducted by Fiat managers) and Work (eight paid internships within Fiat Group).
The initiative has proven extremely successful: more than 6,000 students used the car service in 2012 and 2013, which includes a fleet of Fiat
Pandas and 500Ls, for 28,000 trips totaling 320,000 km. In addition, there were more than 180,000 subscribers to the likesu.fiat.it website.
During the year, Fiat decided to expand the project to other European universities in the Erasmus network, beginning with the Royal College
of Art in London.
As part of the program with Turin Polytechnic and in collaboration with ATA and CRF, three new voluntary courses were launched in 2013
focused on environmental sustainability and certain aspects of emissions reduction. Organized as Voluntary Educational Programs and
Summer Schools, the programs provided 120 hours of training for Automotive Engineering students, giving them direct access to the latest
know-how from professionals working directly in the field.
Fiat Group is also a Global Partner of Expo 2015 in Milan, a non-commercial Universal Exposition oriented towards interpreting the collective
challenges faced by humanity. The Expo 2015 theme of “Feeding the Planet, Energy for Life” is perfectly matched to the Group’s own
commitment to the environment. The Group will provide a fleet of vehicles which will be used for transport within the Expo area and as courtesy
cars for delegations visiting from around the world.
In the United States, Chrysler Group has been heavily engaged in research on future social and technological trends that will affect nearly
every aspect of the business - from design to manufacturing, marketing and human resources. This research is organized around five driving
forces: cities, lifestyle, work, health and energy. The findings from this research will enable Fiat-Chrysler to more successfully anticipate evolving
consumer needs and behaviors.
A CUSTOMER-FOCUSED APPROACH
To ensure the highest level of customer satisfaction and loyalty, the Group’s product and service offering seeks to respond to the diversification
of existing and emerging mobility needs.
The Stakeholder Engagement events held during 2013 confirmed that customer-focused services, and product quality and safety are among
the issues considered of primary importance by the Group’s stakeholders.
The Group is continuously monitoring customer satisfaction and developing new channels of interaction with customers to improve the quality
of services and product safety.
Sustainability