Chrysler 2013 Annual Report Download - page 67

66 Report on Operations
Vehicle sales(1) in NAFTA totaled 2,147,000 for FY 2013, an increase of 8% over FY 2012. Sales increased 9% in the U.S. to 1,800,000 units and
7% in Canada to 260,000. In the U.S., the Group has posted 45 consecutive months of year-over-year sales gains and the strongest annual
sales since 2007. In Canada, the Group recorded its 49th consecutive month of year-over-year sales growth in December and, for the full year,
it reconfirmed its position as the number two selling manufacturer, posting the strongest annual sales level since 2000.
Industry Sales by Market
(units in thousands) 2013 2012 Change
United States 15,862 14,786 7%
Canada 1,777 1,713 4%
Mexico 1,101 1,024 8%
The U.S. vehicle market finished FY 2013 up 7% year-over-year to 15.9 million vehicles. The Group’s overall market share was up 0.2 p.p.
versus the prior year to 11.4%. Jeep vehicle sales totaled 490,000 for the year, up 3% versus FY 2012, with double-digit percentage increases
for all currently produced vehicles, including the Jeep Grand Cherokee (+13%), Jeep Compass (+32%), Jeep Patriot (+22%) and the Jeep
Wrangler (+10%), offsetting the absence of Jeep Liberty sales for most of 2013 (6,000 in 2013 compared to 75,000 in 2012). The Liberty
replacement, the all-new Jeep Cherokee was first delivered to U.S. dealers at the end of October 2013, and 26,000 have already been sold
to consumers in Q4. Dodge, the Group’s number one selling brand in the region, posted sales of 596,000 vehicles, up 14% from the prior
year mainly driven by the Charger (+19%), Durango (+43%), and Challenger (+19%), as well as the first full-year contribution of the Dart with
83,000 units. The Ram truck brand posted an increase of 22% to 368,000 vehicles, the largest increase of all brands, with sales increases for
light-duty and heavy-duty pickups of 25% and 16%, respectively. Chrysler brand sales totaled 303,000 vehicles during FY 2013, down slightly
from last year.
The Canadian vehicle market increased 4% year-over-year to 1.78 million vehicles. The Group’s total market share increased 0.4 p.p. versus
FY 2012 to 14.6%, mainly driven by strong performances from the Ram light-duty pickup (+25% year-over-year), Dodge Dart (+185%) and
Chrysler Town & Country (+111%).
Fiat brand sales in the U.S. and Canada were down 2% year-over-year to 51,000 vehicles for FY 2013. The new 500L launched in May with
sales of over 8,000 vehicles for the year.
Products and Awards
Throughout the year, the Group’s products received various awards and recognitions, including the Ram Pickup, which received back-to-back
Motor Trend Magazine’s “Truck of the Year” for 2013 and 2014, the first time ever a vehicle has won two years in a row. The 2013 Ram Pickup
also won the “North American Truck/Utility of the Year” at the North American Auto Show in January 2013. The 3.0-liter EcoDiesel V-6 and the Fiat
500e battery-electric drive system were named among Ward’s “10 Best Engines for 2014”. In addition, the Group won 15 of 24 awards issued by
the Texas Auto Writers Association, including the Truck of Texas (Ram 1500 pickup), SUV of Texas (Jeep Grand Cherokee), Commercial Vehicle
of Texas (Ram ProMaster), and Truck Line of Texas (Ram Trucks).
(1) “Sales” represents sales to end customers as reported by the Chrysler dealer network.
Commercial Performance
by Operating Segment