Chrysler 2013 Annual Report Download - page 82

81
Report on
Operations
Commitment to Stakeholders
The Group’s ability to generate value through business decisions also depends on listening to and understanding the expectations and needs
of all stakeholders who, directly or indirectly, have an influence on or are influenced by the Group’s activities.
The decisions of many internal and external stakeholders – including customers, suppliers, dealers, employees, public institutions, trade and
industry groups, investors and local communities – are affected by the Group’s activities just as the Group’s activities and results are, to varying
degrees, also affected by the actions and expectations of stakeholders.
Operating responsibly therefore requires constant engagement with all stakeholders, at the local and global level, in order to understand and
appropriately address the most relevant needs and expectations, as set out in the Stakeholder Engagement Guidelines.
As the engagement with stakeholders evolves over time, initiatives have become increasingly effective. The Group uses a variety of channels
to engage with each category of stakeholders and gain a more in-depth understanding of their expectations.
In 2013, the Group developed additional channels for interaction with external stakeholders, including three sustainability-focused Stakeholder
Engagement events held in Italy, Brazil and the U.S. These events provided a platform for individual customers, fleet operators, dealers,
suppliers, media, local communities, universities and technical schools, environmental organizations, foundations and NGOs to express their
views, priorities and needs. For each stakeholder category, specific local issues also emerged.