Chrysler 2013 Annual Report Download - page 69

68 Report on Operations
In Argentina, where the market was up 14% for the year to 919,000 units, Group sales increased 31% to approximately 111,000 units, with
share up 1.4 p.p. to 12.0% facilitated by improved customs clearance for vehicle imports. In the A/B segment, share was 14.1%, with the Palio
posting a 71% year-over-year increase.
For other LATAM markets, shipments totaled approximately 54,000 units, up 7% over 2012.
Products and Awards
During the year, new product launches included: the 2014 Fiat Uno and Dodge Durango in Q1; special versions of the Fiat Grand Siena and
Strada in Q2; special Italia series versions of the new Fiat Uno and Palio Fire in Q3; and, in Q4, the new Fiat Fiorino and Strada, the 2014 Jeep
Grand Cherokee, and the Grazie Mille special edition of the Fiat Uno Mille.
The new Strada was the winner of four categories in the “Truck of the Year 2013” awards from Auto Esporte magazine. The Grand Siena won
“Owners Satisfaction Award 2013” in its segment from Quatro Rodas magazine.
The Group’s new plant in Goiana, Pernambuco, is expected to start activities during the first half of 2015 with initial production capacity of
200,000 vehicles per year based on the Small Wide platform which will strengthen the product offering in the mid-size segments of the market.
The site will also have an integrated supply park, product engineering center and testing facilities.
Commercial Performance
by Operating Segment