Chrysler 2013 Annual Report Download - page 68

67
Report on
Operations
Quality awards garnered throughout the year included the 2013 Chrysler 200 Convertible, Chrysler Town & Country, Dodge Durango, and
Dodge Dart being named “Best 2013 Total Quality” in their respective segments by Strategic Vision’s Total Quality Index. The Chrysler Town &
Country was judged the “Highest-Ranking Minivan” by the J.D. Power 2013 Initial Quality Study. Various vehicles also continue to be recognized
as “Top Safety Picks” by the Insurance Institute for Highway Safety, and Consumer Digest and Consumer Guide® “Best Buys”.
LATAM
Commercial Performance
Passenger Car and LCV Shipments
(units in thousands) 2013 2012 Change
Brazil 785 845 -7%
Argentina 111 84 32%
Venezuela 69 -33%
Other 48 41 17%
Total 950 979 -3%
Passenger Car and LCV Industry Sales
(units in thousands) 2013 2012 Change
Brazil 3,581 3,636 -1%
Argentina 919 805 14%
Venezuela 84 108 -23%
Other 1,340 1,297 3%
Total 5,924 5,846 1%
In 2013, Group shipments in the LATAM region decreased 3% year-over-year to a total of 950,000 vehicles. Industry sales in LATAM were up
1.3% to 5,924,000 units.
In Brazil, the passenger car and light commercial vehicles (LCV) market was down 1.5% over the prior year to 3,581,000 units.
For 2013, the Group confirmed its leadership in the Brazilian market, with an overall share of 21.5%. Although 1.8 p.p. lower than 2012 –
when exceptional performance was driven by the Group’s flexibility in responding to the sharp increase in demand following the government’s
introduction of incentives – Group share was still 2.7 p.p. ahead of the nearest competitor. Group products continued to perform well, taking
a combined 25% share of the A/B segment, driven by the continued success of the new Palio and Uno. Siena and Grand Siena posted a
combined 25% year-over-year increase and Strada was up 5% (50% segment share) boosted by the contribution from the refreshed model
launched in Q4.
The Group shipped 785,000 passenger cars and LCVs in Brazil, representing a 7% decrease compared with 2012, which benefited from a
period of higher sales tax incentives.