Chrysler 2013 Annual Report Download - page 75

74 Report on Operations
A total of 7,124 street cars were sold to end customers during the year. Solid growth in North America and the Middle East compensated for
the effect of challenging economic conditions in Europe, particularly in the eurozone.
For 12-cylinders models, sales were up 29% for the year to 1,931 vehicles, representing 27% of total sales. The increase was driven by the
F12 Berlinetta, which completed its first full year in production, and the continued success of the FF.
The brand also began shipping the new super car, the limited edition LaFerrari, which was premiered at the Geneva Motor Show in March.
North America (U.S. and Canada) posted another record year, with sales up 9% over the prior year to 2,230 vehicles. The region remained
Ferrari’s largest market, accounting for 31% of worldwide sales.
In Europe, sales to end customers were down 13% to a total of 2,722 vehicles. In southern and western Europe (Italy, France, the Iberian
Peninsula and Benelux), where economic conditions remained challenging, sales were down 23% from the 2012 level to 670 vehicles. For
Central Europe, sales were down 11% in both Germany (672 vehicles) and Switzerland (329) as a result of the brand’s strategic decision. In
the U.K., sales were up 1% over the prior year to 673 vehicles placing it ahead of Germany as the brand’s number one European market for
the year.
The Middle East and Africa continued to be among the strongest performers, with combined sales up 12% over the prior year to a record 605
vehicles.
In the Asia-Pacific region, sales contracted 3% overall to 1,437 units. Greater China remained the second largest market globally, with sales
in China stable at 458 vehicles (454 for 2012), but Hong Kong and Taiwan decreasing by 9% to 687 vehicles sold. The recovery continued in
Japan, where sales were up 3% for the year to 351 units. For the remainder of Asia (South Korea and South East Asia), sales increased 6%
to 289 vehicles.
In Australasia, 110 vehicles were sold (109 in 2012).
In 2013, Ferrari shipped 6,922 street cars (-5% year-over-year), including the first 20 units of the special edition LaFerrari. Shipments of 8-cylinder
models were down 12% over the prior year, but there was a 19% increase for 12cylinder models driven primarily by the F12 Berlinetta, which was
released just a year ago.
Products and Awards
The new product releases during the year demonstrated Ferrari’s continued technological leadership.
At the Geneva Motor Show, the press and public were given a first look at the limited series LaFerrari: the maximum expression of the
brand’s excellence in technological innovation, performance, styling and driving emotion. Setting a new benchmark for the sector, LaFerrari
incorporates the latest technological innovations that Ferrari will apply to future models.
The Frankfurt Motor Show was the venue for the debut of the limited edition 458 Speciale, which is equipped with a series of unique technological
innovations and design features characteristic of the brand, ranging from engine and drivetrain to the vehicle’s active aerodynamics and
electronic control systems.
Awards and recognitions received during the year included: “Best Performance Engine of the Year”, for the third consecutive year, for the
12-cylinder engine on the F12 Berlinetta and “Supercar of the Year” from Top Gear for the 458 Speciale.
Commercial Performance
by Operating Segment