Chrysler 2013 Annual Report Download - page 17

16 Fiat Group’s ActivitiesThe Group at a Glance
Fiat is an international auto group engaged in industrial activities in the automotive sector through companies located in 40 countries and has
commercial relationships with customers in approximately 150 countries. The Group designs, engineers, manufactures, distributes and sells
vehicles for the mass market under the Fiat, Alfa Romeo, Lancia, Abarth and Fiat Professional brands and Chrysler brands such as Chrysler,
Jeep, Dodge and Ram brand vehicles and vehicles with the SRT vehicle performance designation, as well as luxury cars under the Ferrari
and Maserati brands. Fiat also operates in the components sector, through Magneti Marelli and Teksid, and in the production systems sector,
through Comau and in after-sales services and products under the Mopar brand name. In addition, the Group provides retail and dealer finance,
leasing and rental services in support of the car business through subsidiaries, joint ventures and commercial agreements with specialized
financing services providers.
The Group’s operations relating to mass market brands passenger cars, light commercial vehicles and related parts and services are run on
a regional basis and attributed to four regions representing four geographical areas: NAFTA (U.S., Canada and Mexico), LATAM (South and
Central America, excluding Mexico), APAC (Asia and Pacific countries) and EMEA (Europe, Russia, Middle East and Africa).
The Group’s activities are carried out through the following operating segments:
NAFTA: design, engineering, development, manufacturing, distribution and sale of passenger cars, utility vehicles, minivans and light
commercial vehicles, under the Dodge, Jeep, Ram, Chrysler, and Fiat brand names, and sale of the related parts and accessories (under
the Mopar brand name) in the United States, Canada and Mexico.
LATAM: design, engineering, development, manufacturing, distribution and sale of passenger cars and light commercial vehicles and related
spare parts under the Fiat and Fiat Professional brand names in South and Central America, excluding Mexico, and distribution of Chrysler
brand cars in the same region; in addition, supply of financial services to the dealer network in Brazil and Argentina, and to the dealer network
and end-customers of the CNH Industrial Group for the sale of trucks and commercial vehicles in those countries.
APAC: distribution and sale of cars and related spare parts under the Chrysler, Jeep, Dodge, Fiat, Alfa Romeo and Abarth brands mostly in
China, Japan, Australia, South Korea and India, carried out in the region through both subsidiaries and joint ventures; financial services to
the dealer network and end-customers of Fiat Group and CNH Industrial Group, in China only.
Fiat Group’s Activities