Asus 2015 Annual Report Download - page 97

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b. The Southeast Asian and Indian markets have been upgraded into global markets
with better growth momentum in recent years. ASUS has planned and acquired
good brand and channel positioning.
c. In terms of multiple product lines, the Company has won a leading role in the
industry, while its motherboard sales account for the top position in the global
market. In terms of laptop computers, the company has achieved first place in
Taiwan, third place in Europe, second place in China, first place in East Europe,
and third place in West Europe. ASUS is one of the top four global manufacturers
of laptop computers. Providing global network services across 55 official
websites requiring 31 languages to implement a strong local management strategy
while cultivating the local market.
(2) Disadvantages:
The operating performance of overseas subsidiaries depends on effective
management of channels and creation of brand orientation and value. The overseas
subsidiaries’ HR and management mechanism must meet said two important
objectives.
(2) Application and production process of major products:
1. Application of major products:
a. Motherboards, graphics cards, and optical drives are important elements for desktop
computers and servers. ASUS is in a leading position worldwide with all the
aforementioned products.
b. There is an increasingly ambiguous boundary between the market for laptop
computers, tablets and smartphones. The market scale is massive, and ASUS is
capable of managing the production and sales of all three products at the same time.
This operating synergy is far superior to others in the industry.
c. The quality and technical demand for wireless broadband communication products is
extremely high and ASUS holds the key technologies allowing it to develop
high-quality products with trust and word-of-mouth reputation from customers.
2. Production Process of Major Products
a. MB and VGA: Automatic SMT ĺPick and placeĺsoldering potĺburningĺtest.
b. NB, tablet and other products: Automatic SMTĺpick and placeĺsoldering pot
ĺburningĺPCB testĺassemblyingĺsystem testǶ
(III) Supply of major raw materials:
Major raw materials Suppliers
Chi
p
s AMD, Intel, Nvidia, Qualcomm
Lo
g
ic IC Newland, RT, RICHTE
K
PCB HSB, WUS, Nova
Connectors HON HAI, LOTES
MEMORY ELPIDA, HYNIX, SAMSUNG, MICRON, Nan
y
a
LCD AUO, INX, LGD, TIANMA
Most of the aforementioned manufacturers have been doing business with ASUS for
years.