Asus 2015 Annual Report Download - page 18

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January 2011 ASUS was recognized with eight awards at iF Product Design in Germany, and was
the biggest winner of the year. The winning products included Rampage III Extreme
motherboard, Eee Note, Eee PC KR, SBW-06C2S-U Burner, RT-N56U wireless
router, game notebook G53/G73, N-series audio notebook, and U36 Ultrathin
notebook.
March 2011 ASUS introduced the Eee Pad Transformer of Android® 3.0 operating system. The
Eee Pad Transformer featured the “deformation” function. Eee three-in-one base and
multiple expansions, superior to any other TabletPC in market. Transformer also
includes (USB 2.0/SD/micro SD slot) and 16-hour UPS.
March 2011 The first green brands chart was introduced in Taiwan, with a focus on ten industries
and 155 brands to encourage the green brands for the good of the society taking as a
whole. ASUS outperformed others and was recognized in the category of information
industry with the “Super Green” award.
April 2011 ASUS participated in the largest design convention in the world: The design week in
Milano Italy with the theme of “Senses Remix” embracing all kinds of sensory
experience, directing visitors to explore how technology enrich hearing sense, sense
of sight, and sense of touch. The exhibition center was the best ever. ASUS was on
the Top-Ten list of the Elita Award.
April 2011 The Gold Medal and Silver Medal of the 19th “Symbol of Excellence” were awarde
d
to the 45 products of ASUS, the biggest winner of the year.
April 2011 The 2011 Energy Star Certification was held in Washington D.C. in the United
States. ASUS was awarded with “Excellence in Efficient Product Design”. The
exclusive ASUS developed Super Hybrid Engine (SHE) with super energy-saving
techniques has been appraised by the Environmental Protection Agency (EPA).
May 2011 ASUS Eee Pad Transformer won the 2011 Taipei Computex Best Choice Award in
category of the Best Choice of the Year, Best Design Award and the Best Choice in
“Computer and Systems.” The world’s first halogen-free monitor, VW247H-HF and
Bamboo series notebooks, U43SD were awarded with the Green ICT Award. The
o!Play Gallery high-speed USB 3.0 player was awarded Best Choice in the category
of “Display and Digital Entertainment” while the Two-Way HDMI Streaming Media
Center WAVI won the Best Choice in the “Telecommunication category.” ASUS
outperformed the competition with seven awards.
June 2011 ASUS agreed to establish the Shou Yang Digital Technology Co., Ltd with AAEON
Technology for M&A, based on the consolidation date of June 1st, 2011. Shou Yang
was the surviving corporation after the merger and acquisition, the company was
renamed AAEON Technology on July 4th, 2011. ASUS Group is holding 65% of the
integrated ownership.
June 2011 ASUS introduced its new branding vision “In Search of Incredible.” which was
incorporated in the ASUS N series and debuted with Jay Chou’s special version of
notebook, exhibiting the cross—boundary interaction of technology and arts.
July 2011 The TAITRA organized the “Top 100 Taiwan Brands” as part of the centennial
celebration of the founding of Taiwan. ASUS products were recognized by the
judgers and consumers to be selected as one of the top 100 Taiwan products.
September 2011 ASUS was ranked as the top 3 international brands of Taiwan for the 9
th
consecutive
years and the market value of the brand is valued at NT1.637 billion.
October 2011 ASUS released of the latest ZENBOOK™ supe
r
-slim notebook in step with the
world. Chairman Jonney Shih first released the product in New York, followed by
London, Milan and Taipei. The synchronized global disclosure.
N
ovember 2011 Famous international composing singer, Jason Mraz visited ASUS headquarters in
Guangdu and collaborated with ASUS’s “In Search of Incredible”.
N
ovember 2011 ASUS cooperated with NVIDIA and launched the world’s first 10.1-in
Android-based TabletPC carrying NVIDIA® Tegra® 3 4-core processor. The
product, equipped exclusively with the ASUS Eee keyboard base, inherits the
concept and spirit of “transformation” from ASUS, and exhibits exceptional action
and battery life.
N
ovember 2011 ASUS announced its major deployment in cloud computing by launching the “ASUS
Private Clouding” to integrate clouding platform, enterprise application software, and
comprehensive solutions for server systems, so that enterprises can quickly build
exclusive private clouds with all-in-one convenience and safety.
December 2011 ASUS officially released the worlds’ first 4-core processor carrying NVIDIA®