Asus 2015 Annual Report Download - page 96

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(3) Responsive strategies:
Strictly control the changes of foreign exchange rate, adjust foreign currency assets
and liabilities, and reduce the foreign exchange rate risk
Internal conditions
(1) Advantages
a. Stable financing with sufficient funds.
b. Improved inventory management system.
c. Develop an excellent pool of talent, manage the R&D direction and schedule
effectively, and lead the industry with technical capacity.
d. The overall strategic planning also takes consideration short-term indicators and
long-term development objectives to keep ahead of industry development trends.
e. The Company values people and continues to improve employee welfare
treatment and welfare facilities.
(2) Disadvantages:
As ASUS grows significantly in both business operation and organizational structure,
it is crucial to expand and improve the effectiveness of our management.
Product and technological development:
(1) Advantages:
a. ASUS has created a strong R&D team for the development of motherboards,
graphics cards, optical drives, laptops, servers, desktop computers, smartphones,
tablets and wireless broadband mobile devices. The excellent R&D talents of
ASUS are recognized in the industry, with many patents awarded and many new
products constantly in development.
b. Many of the department heads and management of ASUS have a technological
background. They thoroughly understand industrial trends and product
development technology enabling them to take full advantage of
development-to-plan product lines in depth, to apply recourses effectively, and to
generate added value.
c. The Company made early investments in important new products such as wearable
devices, robotics and intelligent home products, with considerable R&D and
marketing resources to ensure that the products lead the competition.
(2) Disadvantages:
Currently the sales channel for mobile computing device products differs from
computer products, and requires the deployment of highly-efficient channel partners
in addition to improving the sales operation efficiency.
Sales and marketability:
(1) Advantages
a. Under the operation of a strong sales management program, ASUS has achieved
competitive computer sales in most regions, limiting the impact that adverse
economic situations in one area has on the corporate operations. By deploying
product lines across the market, the company can properly reduce the impact of
economic risks.