Asus 2015 Annual Report Download - page 90

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86
drive demand for high-performance laptops. The development of our laptops
incorporates not only the qualities of ‘lightweight, thin, small, and visually
attractive’ but also of ‘personalization, video and audio entertainment, wireless
communication, and our commitment to a green environment.’
2. Correlation of the upstream, midstream, and downstream of the industry:
In terms of the correlation of upper-stream, mid-stream, and down-stream of the
industry, the upper-stream industry includes semiconductor (IC design, wafer
foundry, and testing and packaging), electronic parts (passive components, rectifier
diode, etc.), and others (LED, printed circuit board, connector, etc.). Mid-stream
industry includes optoelectronic (monitor, LCD, etc.), electronic parts (motherboard,
VGA, etc.), and computer peripherals (computer case, mouse, keyboard, etc.).
Down-stream industry includes table-top computers and notebook computers.
3. Product development trends:
Cloud computing provides data access and/or application services by terminal
installation and via internet connections to a remote server or device. Cloud
computing is the next innovative web technology after Web 2.0/3.0.
With the arrival of the cloud computing era, ASUS plans to introduce a series of
cloud computing-related services and products, featuring portability, ease-of-use,
and connectivity, integrated with in-depth services in order to provide the most