Asus 2015 Annual Report Download - page 93

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transmission and sharing will be the key. As the leader of brand technology,
ASUS believes in the power of the open platform. We must embrace the
ubiquitous era of cloud computing with an open mind, building a versatile
solution for the next generation of cloud computing.
II. Market analysis and the conditions of sales and production:
(1) Market analysis:
1. Sales regions:
Unit: NT$ thousands
Year
Item
2014 2015
Subtotal Total Subtotal Total
Sales to TW
Sales to region outside of Taiwan
America
Asia Pacific / Oceania
Europe
Africa
Net sales
106,582,014
171,605,369
167,906,460
2,389,924
28,924,282
448,483,767
477,408,049
100,280,583
191,260,122
146,460,777
2,120,103
32,213,733
440,121,585
472,335,318
2. Market share and market demand and supply and market growth:
(1) Market demand and supply of computer components:
ASUS motherboards have taken the largest global market share for several years in a
row, mainly because of our superior R&D design capacity, massive production scale,
complete upstream/downstream component supply chain, product quality, and
controlled production costs; all of which become our powerful competitive
advantage.
Energy saving is the fundamental goal of ASUS throughout the process of production.
ASUS is the first company to develop the Energy Processing Unit (EPU) control chip
with a power source adjusted smartly and instantly by detecting PC loading in order
to supply energy effectively to the entire system. By providing elements with
automatic phase switching (including CPU, VGA Card, memory, chips, hard drive,
and fans), EPU is able to provide adequate power supply by smart acceleration and
overclocking in order to save power and cost.
ASUS released the high-quality, high-performance and high-price optimized
motherboards with respect to the high-rank, mid-rank and low-rank markets, in order
to domain the global motherboard market absolutely and continue the most
advantaged product and leadership in the industry. Since ASUS was founded in
1989, the sales of its motherboards have exceeded 500 million pieces, leading ahead
of the others in the same trade absolutely.
(2) Market demand and supply of NB:
The availability of laptop computers has grown substantially throughout the world.
ASUS has worked in the laptop computer industry for over 15 years, demonstrating a
remarkably-sustained performance in product quality, R&D technology, and business
development. According to research conducted by an international market survey
institute, ASUS stands in the world’s top four laptop computer suppliers and