Asus 2015 Annual Report Download - page 22

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p
erfect Transformer AiO Computer P1081 series, ET2221I/ET2020I All-in-One
computers, portable LED P2 Projector, and VN279Q LED Monitor featuring narrow
bezel.
December 2013 Brand sales in 2012 amounted to NT$421.4 billion.
January 2014 At the 2014 CES, ASUS released the smart ZenFone with exceptional product
personality; new transformer PadFone mini; the transformer PadFone X in joint
cooperation with AT&T; the Transformer Book Duet (TD 300), and ROG Swift
PG278Q WQHD monitors exclusively designed for computer gamers. This broad
array of products reinforces the depth of ASUS’s design powers and commitment to
innovation and the brand spirit of “Pursuit of Unparalleled.”
February 2014 ASUS presented two major applications at the 2014 Mobile World Congress (WMC):
the user interface of ASUS ZenUI smart mobile device and PixelMaster image
processing technology. The intuitive ZenUI brings to consumers a brand-new system
interface for user experience, while the PixelMaster image processing technology
provides more exquisite and lively images.
March 2014 ASUS outperformed in the 2014 iF Awards, receiving awards for 11 products among
the 4,352 products from 51 participating countries. ASUS also received highest
honors in design for three major project categories. The Computer Category products
that were recognized include: MeMO Pad HD 7 TabletPC; Transformer Book Trio;
ZENBOOK / ZENBOOK NX laptop; ASUS PRO PU Business Laptop; G10 Desktop
PC; PA Professional Display; VivoMouse, and ASUS ROG MAXIMUS VI
FORMULA Motherboard. The Telecommunication Category of products includes
PadFone mini. The Multimedia Audio/Video Category included the ASUS S1
portable mobile power LED projector.
March 2014 The list of 2014 Red Dot Design Awards showed that ZenFone and the ROG
Maximus VI Formula motherboard outperformed 4,815 participating design works
from 53 participating countries based on ASUS’ innovative design concept that
encompasses ‘humanity’, ‘aesthetics’ and ‘performance’. These products were
recognized by international experts with the Red Dot Award in the category of
consumer electronic product design.
April 2014 ASUS held the global launch of the ZenFone series, including the ZenFone5,
ZenFone 6 and PadFone mini, in National Taiwan University Sports Center, inviting
over thousands of ZenFans to participate.
April 2014 The 22nd Taiwan Excellence Award of 2014 was announced, and it was the 12th
consecutive year that ASUS won the most awards. Among the 50 awarded ASUS
products, PadFone mini 4.3 received a Gold Award. Fonepad 7, ASUS Transformer
AiO P1801 series, ET2221I/ET2020I AiO PC Series, portable LED Projector P2B,
and VN279Q narrow-bezel monitor were awarded Silver Awards.
May 2014 ASUS held a Sports Day on its 25th anniversary, with over 6,000 employees and
their families taking part in the event. ASUS Chairman Jonney Shih, Vice Chairman
and President Jonathan Tsang, and CEO Jerry Shen jointly lit the opening fire,
symbolizing hope, teamwork and sportsmanship, which drive ASUS towards
becoming the world’s most admired company in the new digital era.
May 2014 ASUS held an ASUS Cloud Day and announced the ASUS Cloud strategy,
establishing a common industry platform that integrates interdisciplinary resources
and collaborates to expand local synergy to international market.
May 2014 ASUS, Show Chwan Health Care System, and Chung Hwa Telecom jointly promoted
the release of Palau Health Cloud Service by providing local health care services to
Palau residents, using the professional advantages afforded by integrating Taiwanese
cloud technology, IT and healthcare. This resulted in the creation of the first
transnational health cloud services.
June 2014 Three ASUS products received the Best Choice Award from Computex 2014,
including the ROG G20 compact gaming desktop, S1 mobile LED projector and
PadFone S smartphone and tablet device. ASUS also received 17 Computex Design
& Innovation Awards.
August 2014 Unimax, an ASUS subsidiary, and Hotai Motor jointly released the world’s first